A merge field is a placeholder such as address and greetings.They correspond to the column headings in the data file that one selects and in a data file they represent categories of information.Placeholders for these categories are the fields that you add to the main document. Merge fields appears with the V-shaped lines or chevrons<<>>around them. To add merge fields in a document, you just click where you want to add the merge field in your document then on the drop down next to insert merge field select the field name.