It isn't heart healthy. That's something that's not true.
The aim of strategic healthcare
marketing is to satisfy customer needs by profitable relationships. This
relationship is perceived through creating, communicating and delivering
customer value in selected markets thus helping them to solve a
problem, offering a solution, giving results, and making them happy.
Moreover,
treating customer as an assets requires different management strategies for
customer value is the worth of the entire stream of purchases that a customer
would make over a lifetime of patronage.
Wellness refers to a balance of physical, social, mental, and
emotional health. It is generally used to mean a healthy balance of the mind,
body, and spirit. It is an active process of constantly becoming aware and
making choices towards a healthy and fulfilling life. Wellness goes hand-in-hand
with physical fitness and is sometimes used interchangeably in describing a
healthy lifestyle.
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The World Health Organization puts it as: “a state
of complete physical, mental, and social well-being, and not merely the absence
of disease or infirmity."<span>
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