Answer: Integrated Marketing communication.
Explanation:
Integrated marketing communication is a form of marketing strategy, where a business brand sends out several interconnected adverts and promotions, which all function to highlight the need for a consumer to purchase a certain product/service.
Answer:
C.
Explanation:
Companies cannot appeal to all buyers in the marketplace, or at least not to all buyers in the same way.
This strategy focuses on targeting a specific set of customers, retaining them by meeting their needs, and using metrics to measure their satisfaction.
Steps:
-Market segmentation. Is the process that companies use to divide large heterogeneous markets into small markets that can be reached more efficiently and effectively with products and services that match their unique needs.
-Market targeting. Consists of a set of buyers who share common needs or characteristics that the company decides to serve.
-Differentiation. A market coverage strategy in which a firm decides to to target several market segments and desing separate offers for each. Focus on how the company can create differentiated value for targeted segments.
-Positioning. The way the product is defined by consumers on important attributes. The place the product occupies in consumers’ mind relative to competing products.
Had to look for the options and here is my answer. The term that best fits the blank is "GLORY TALES". This is taken from "Standing Stone" that was written by Phil J. Harrison and this was discussed in the lectures. Hope this answers your question.
