Question

On school days, alma packs herself a sandwich, so she buys bread about once a week. how is she most likely to stray from the consumer decision process in this example?

Answer 1

She is most likely to stray from the consumer decision process in this example by spending very little effort on searching for information and considering options. The consumer decision making process involves five key steps: (1) Problem recognition, (2) Information search, (3) Seeking Alternatives, (4) Purchase, (5) Evaluation of Purchase. Thus, she will stray away from the usual consumer decision process if she does not spend time searching for information about the product or if she does not consider other options.