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Business Orientation: While traditional marketing is defined by customer orientation, entrepreneurial marketing is defined by entrepreneurial and innovation orientation. ... Entrepreneurs interact with customers through activities like personal selling and relationship marketing.
Entrepreneurial Marketing: 6 Characteristics of Entrepreneurial Marketing
Proactive Orientation: ADVERTISEMENTS: ...
Innovativeness: ...
Focus on the Customer: ...
Utilizing an Opportunity: ...
Risk Management: ...
Value Creation: A contemporary definition that meets the present scope in which entrepreneurial marketing is defined as: “The proactive identification and exploitation of opportunities for acquiring and retaining profitable customers through innovative approaches to risk management, resource leveraging and value creation.” Traditional marketing has many facets. For instance, it includes tangible items like print ads in magazines or newspapers, business cards. It can also include commercials on radio or TV, posters, brochures and billboards. Anything except digital ways to promote your brand is traditional marketing. The four main sources of entrepreneurial marketing ideas are the new markets for existing products, new products, turning ideas into business opportunities and innovative approaches to existing markets.
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The basic objective of planning is to exercise control over the private sector of an economy. ... When the economic resources of the country are rationally arranged with a predetermined purpose, it is called economic planning. It usually refers to planning by the State.
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Employees need to know what is expected of them; having clear expectations helps employees do their job well. A good manager will convey his expectations and make sure employees understand them. He also will make himself available to employees, so they can have the opportunity to clarify any confusion they may have.