Question

Match the different roles of people involved in the buying center with their responsibilities.

Answer 1

Answer:

Initiators  - identify the requirement for a product within the company

Influencers  - provide specifications about the technology needed by the company

Buyers - handle the process of choosing the vendor and negotiating the price

Explanation:

The buying centre of an organisation consists of 7 different member namely Initiators, Users, Buyers, Influencers, Deciders,  Approvers,  Gate Keepers.

• Initiators  are the person who are first to suggests or initiates of the idea of buying the particular service or product.

• Influencer are the whose views or idea influence the decision making process. These influencers could be  qualified engineers, technical personnel, consultants.

• Buyers are the persons who takes care of the the person who handles the paper work of the actual purchase.These buyers plays a vital role in choosing  vendors. Sometimes they also helps in shaping the product specifications.