Answer:
The correct answer is letter "D": conjoint analysis.
Explanation:
Conjoint analysis is a statistical technique used to find out what are the factors that motivate consumers to make trade-offs at the moment of selecting goods or services. Those factors tend to be related to products' features, functions, and benefits. After individuals took a decision, several numerical calculations are made to show ratios that give an idea of how others are likely to react under similar scenarios in front of similar products.
Answer:
The options are given below:
A. clustering
B. segmenting
C. positioning
D. customer lifetime value
the correct option is A.
Explanation:
Clustering, or cluster analysis, is a process which refers to the organization of objects or items into groups who have members with similar traits with respect to a particular criterion. In other words, a cluster refers to a collection of similar objects which are different from the objects of other clusters.
In the scenario presented above, we can see that different groups of customers exist, who have different reasons for purchasing the company's brand. These reasons are different from one group to another group, this is why a cluster analysis is the best option.
<span>According to Ogburn, inventions can include both material technological artifacts which change what sorts of things that can be done and the sets of customs, rules, and conventions that allow those material inventions to be of use to members of society. For example, there were various material technological inventions which made the automobile possible (the internal combustion engine, vulcanized rubber, the universal joint), but in order for the automobile to become integrated into society a number of non-material inventions were also necessary such as road networks, agreed upon rules of the road, licensing regimes, and so on.</span>
