A major auto manufacturer has developed a series of television commercials that show its product (a minivan) being enjoyed by fa
milies at the park. The company hopes that pairing the minivan with these images will condition good feelings about their product. This particular auto maker is attempting to use
This particular auto maker is attempting to use classical conditioning in its advertising
Explanation:
"In classical conditioning, the advertiser attempts to get consumers to associate their product with a particular feeling or response, in the hope that the consumer will then buy the product. For example, an ad for a fast food restaurant will usually make the food look delicious and mouth-watering so that consumers will feel hungry when they watch the ad and want to go out and buy some of the food. Another example of classical conditioning occurs in ads where you see people having a good time using a product. Consumers may then associate good feelings and having fun with the product and may be more likely to buy the product."
Reference: Magloff, Lisa. “Operant Conditioning vs. Classical Conditioning in Advertising.” Bizfluent, 11 Feb. 2019
