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Hoochie [10]
3 years ago
15

A company chooses a popular sports figure to advertise a product.

Health
1 answer:
bija089 [108]3 years ago
3 0

Answer: Testimonial advertising

Explanation:

If a company chooses a popular sports figure to advertise a product, the advertising method used by the company is referred to as testimonial advertising.

In testimonial advertising method, rather than a manufacturer coming to tell the customers or listeners about the product and its benefits, an end user of the product comes to radio station or is shown on television and helps in the advertisement of the product. In most cases, the end users are celebrities and they're used because people will want to purchase the product once they're aware that such celebrities are using such products thereby driving the sales and profit of the company.

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HIPAA is the acronym for the Health Insurance Portability and Accountability Act. This is an act passed by the <u>United States </u><u>Congress </u>that called for a national standard to be implemented with the goal of protecting sensitive patient information regarding health from being <u>disclosed without consent.</u> It is comparable to the <em><u>doctor-patient confidentiality</u></em> agreements practiced by most health professionals.

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