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Vika [28.1K]
3 years ago
14

Kimberly-Clark developed its Avert Virucidal tissues that contained vitamin C derivatives, which were scientifically designed to

kill cold and flu germs when users sneezed, coughed, or blew their noses into them. Unfortunately, people didn’t believe the claim and were frightened by the "cidal" in the brand name. The reason for this product failure was:_______.
a. an insignificant point of difference.
b. too little market attractiveness.
c. poor execution of the marketing mix.
d. poor product quality.
e. incomplete market and product protocol.
Business
2 answers:
statuscvo [17]3 years ago
4 0

Answer:

e. incomplete market and product protocol.

Explanation:

A market and product protocol refers to the activity that is carried before the development of a new product begins in order to give a clear definition of how would the new product satisfy specific wants and needs of customers.

If this protocol is not complete, the product will not be able to satisfy the needs of consumer on critical factors and the product may fail in test marketing.

Therefore, the reason for this product failure was incomplete market and product protocol. Also, an appropriate way of describing the intent meaning of "cidal" in the brand name which could mean killing oneself or capable of killing bacteria was not put in place.

mezya [45]3 years ago
3 0

Answer:

E) incomplete market and product protocol.

Explanation:

Kimberly-Clark's Avert Virucidal failed in test marketing, because the researchers in charge of product development  failed to clearly define how it would satisfy consumers' wants and needs. The idea itself wasn't bad, but the concept testing was poorly done. During concept testing, the marketing researchers must determine if the consumers understand the product's idea or not, and obviously that didn't happen. The product does satisfy consumers' needs and if the marketing process was properly done, they would have probably accepted the product.

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Jason Day Company had bonds outstanding with a maturity value of $300,000. On April 30, 2020, when these bonds had an unamortize
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Answer: Loss of $22,000

Explanation:

Gain (loss) = Net Carrying Value of Bonds recalled - Price bond called at

Net Carrying Value of Bonds

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8 0
3 years ago
Multiple Choice Question 143 A company shows a balance in Salaries and Wages Payable of $37900 at the end of the month. The next
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Answer: The answer is: Debit Salary and wages expense $9,900, Debit Salaries and wages payable $37,900, Credit Cash $47,800

Explanation: Since the company has $37,900 sitting in salaries and wages payable account at the end of the month and the payroll revealed that actual amount to be paid is $47,800, this means the company has a shortfall of $9,900 from the salaries and wages payable account. Therefore, this amount that was not accrued for would impact salary and wages expense by $9,900.

7 0
2 years ago
In a neoclassical economy, assume that the government lowers both government spending and taxes by $100 billion. If the marginal
Zigmanuir [339]

Answer:

rise by $40 billion

Explanation:

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3 0
3 years ago
The office building Donna owned and used for her desk-top publishing business was destroyed by a hurricane. Although the basis o
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Answer:

Donna made a realized gain of 8,000 dollars

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2 years ago
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