1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
Vika [28.1K]
3 years ago
14

Kimberly-Clark developed its Avert Virucidal tissues that contained vitamin C derivatives, which were scientifically designed to

kill cold and flu germs when users sneezed, coughed, or blew their noses into them. Unfortunately, people didn’t believe the claim and were frightened by the "cidal" in the brand name. The reason for this product failure was:_______.
a. an insignificant point of difference.
b. too little market attractiveness.
c. poor execution of the marketing mix.
d. poor product quality.
e. incomplete market and product protocol.
Business
2 answers:
statuscvo [17]3 years ago
4 0

Answer:

e. incomplete market and product protocol.

Explanation:

A market and product protocol refers to the activity that is carried before the development of a new product begins in order to give a clear definition of how would the new product satisfy specific wants and needs of customers.

If this protocol is not complete, the product will not be able to satisfy the needs of consumer on critical factors and the product may fail in test marketing.

Therefore, the reason for this product failure was incomplete market and product protocol. Also, an appropriate way of describing the intent meaning of "cidal" in the brand name which could mean killing oneself or capable of killing bacteria was not put in place.

mezya [45]3 years ago
3 0

Answer:

E) incomplete market and product protocol.

Explanation:

Kimberly-Clark's Avert Virucidal failed in test marketing, because the researchers in charge of product development  failed to clearly define how it would satisfy consumers' wants and needs. The idea itself wasn't bad, but the concept testing was poorly done. During concept testing, the marketing researchers must determine if the consumers understand the product's idea or not, and obviously that didn't happen. The product does satisfy consumers' needs and if the marketing process was properly done, they would have probably accepted the product.

You might be interested in
_____ oversee the activities of first-line managers.
natta225 [31]
<span>Mid-level managers oversee the activities of first-line managers. Mid-level managers are responsible for their department and report to top management. Mid-level managers must make sure that resources are allocated correctly and must invest money in training and development, materials, supplies and technology. They communicate the goals and strategies to first-line managers.</span>
6 0
3 years ago
If a company produces many different products, it will develop a standard cost for each type of product. true false
saveliy_v [14]

True. A company will develop a standard cost for each product type if it produces many different products.

The process cost system should be used when manufacturing is efficient and continuous. This system's equivalent units method successfully represents the challenging problem of determining how much work the Work in Process entails.

Process costing explains how to use the concept of equivalent units to assign manufacturing costs to the units produced. Businesses may create and market various goods, or at the very least, multiple versions of the same product. Most of the time, manufactured goods are connected in terms of consumption or production. The firm's output and pricing decisions must consider the relationships between the items when they are related.

Learn more about Standard Cost here:

brainly.com/question/14754704

#SPJ4

4 0
2 years ago
1. The efforts of one good worker
melisa1 [442]

Answer:

Modeling

Explanation:

The efforts of one good worker can often motivate others to reach their potential through a process called modeling. In this process, the person who is setting an example and motivating others to achieve the very best of their potential serves as the best role model for others. When people work in an organization, or in any team or groups, modeling plays an important part there. Managers can motivate their employees and get best and maximum out of them in order to get the work done effectively and efficiently.

5 0
3 years ago
Because the _____ is the rational part of the personality, it sometimes plays referee between the wishes of the _____ and the __
snow_tiger [21]
<span>Because the ego is the rational part of the personality, it sometimes plays referee between the wishes of the Id and the Superego. The ego or your ego is referred to be your conscious mentality and it is also your perception of your own self.</span>
7 0
3 years ago
When a company acquires a 20% - 50% interest in another company, this generally results in Group of answer choices a controlling
Softa [21]

Answer:

A significant level of influence.

Explanation:

Whenever the shares of nay company are being purchased by more than 50%, that gives the purchaser the controlling level of influence on that particular company.

Here in this question the level is between 20% - 50%, which is high and can be termed as significant but not any other term that is present in the options to the question.

Hope this helps you out buddy.

Good luck and Thank You.

6 0
3 years ago
Other questions:
  • Lisa sells kitchen furniture through her website. While her sales are stable, she's concerned that they're not keeping pace with
    15·2 answers
  • Patrick has a written independent contractor agreement with his broker Tami. Last year, about 25% of his income came from sales
    7·1 answer
  • The ____ method indicates whether value is expected to be created for shareholders
    6·1 answer
  • Holly and matt want to use the "nonworking" spouse method to determine the amount of life insurance coverage they need. if their
    12·1 answer
  • A thief steals an ATM card and must randomly guess the correct three​-digit pin code from a 9​-key keypad. Repetition of digits
    11·1 answer
  • 4. Assess this scenario: Jerry is a manager at FTG Corporation. Jerry likes to gather all the information he possibly can in a s
    10·1 answer
  • If a project has a net present value equal to zero, then:_______.
    9·1 answer
  • PLZ I NEED HELP THIS IS IN FOUNDATIONS BTW PLZ HELP WITH WORK. :/
    14·1 answer
  • The statement of cash flows shows a firm's revenues, costs of goods sold, expenses, and net income. True or false
    9·2 answers
  • Employee factors observed that may warrant further reporting and review by managers and other institutional officials include?
    11·1 answer
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!