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Vika [28.1K]
3 years ago
14

Kimberly-Clark developed its Avert Virucidal tissues that contained vitamin C derivatives, which were scientifically designed to

kill cold and flu germs when users sneezed, coughed, or blew their noses into them. Unfortunately, people didn’t believe the claim and were frightened by the "cidal" in the brand name. The reason for this product failure was:_______.
a. an insignificant point of difference.
b. too little market attractiveness.
c. poor execution of the marketing mix.
d. poor product quality.
e. incomplete market and product protocol.
Business
2 answers:
statuscvo [17]3 years ago
4 0

Answer:

e. incomplete market and product protocol.

Explanation:

A market and product protocol refers to the activity that is carried before the development of a new product begins in order to give a clear definition of how would the new product satisfy specific wants and needs of customers.

If this protocol is not complete, the product will not be able to satisfy the needs of consumer on critical factors and the product may fail in test marketing.

Therefore, the reason for this product failure was incomplete market and product protocol. Also, an appropriate way of describing the intent meaning of "cidal" in the brand name which could mean killing oneself or capable of killing bacteria was not put in place.

mezya [45]3 years ago
3 0

Answer:

E) incomplete market and product protocol.

Explanation:

Kimberly-Clark's Avert Virucidal failed in test marketing, because the researchers in charge of product development  failed to clearly define how it would satisfy consumers' wants and needs. The idea itself wasn't bad, but the concept testing was poorly done. During concept testing, the marketing researchers must determine if the consumers understand the product's idea or not, and obviously that didn't happen. The product does satisfy consumers' needs and if the marketing process was properly done, they would have probably accepted the product.

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What is the impact of 7.4 cpi on consumers
Mila [183]

The findings of a country's CPI report are typically reported as a percentage change from the previous issue. A positive result indicates a rise in the inflation rate as a consequence of higher consumer costs. If the contrary were to happen, prices would go down, benefiting consumers and reducing inflation.

This is further explained below.

<h3>What are consumers?</h3>

Generally, A person or group is considered to be a consumer if they have the intent to order, do order, or use goods, products, or services that they have purchased primarily for personal, social, family, household, and similar needs, which are not directly related to activities related to either entrepreneurship or business.

In conclusion, When a nation releases a new Consumer Price Index report, the findings are presented in the form of a percentage change in comparison to the most recent issue. In the event that the result is positive, it indicates that there has been a rise in the overall level of consumer prices and that the rate of inflation is climbing. In the alternative scenario, prices paid by consumers would fall, and the rate of inflation would fall along with them.

Read more about consumers

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3 0
2 years ago
The following data pertains to Lam Co.'s manufacturing operations: Inventories 4/1 4/30 Direct Materials $ 18,000 $ 15,000 Work
Sliva [168]

Answer: $65000

Explanation:

For the month of April, the conversion cost that was incurred would be calculated as:

Beginning inventory of Direct Materials = $18000

Add: Purchase = $32000

Total cost of Direct Materials available = $50000

Less: Ending inventory of Direct Material = $15000

Therefore, Direct material used:

= $50000 - $15000 = $35000

Add: Direct labor = $30000

Conversion cost incurred = $35000 + $30000 = $65000

5 0
3 years ago
What do socialism and communism have in common? Economics
elena-14-01-66 [18.8K]

Answer:

Both socialism and communism are essentially economic philosophies advocating public rather than private ownership, especially of the means of production, distribution and exchange of goods (i.e., making money) in a society.

Explanation:

4 0
3 years ago
Read 2 more answers
Global Technology’s capital structure is as follows: Debt 35 % Preferred stock 15 Common equity 50 The aftertax cost of debt is
lisov135 [29]

Answer:

weighted average cost of capital  = 13.10%

Explanation:

given data

Debt = 35%

Preferred stock = 15

Common equity = 50

cost of debt = 9 percent

cost of preferred stock = 13 percent

cost of common equity = 16 percent

to find out

Weighted Average cost of capital

solution

we get here weighted cost of each source of capital  that is

Weighted Cost  of Debt  = 0.35 * 9%  =  3.15 %        ....................1

Weighted Cost  of Preferred Stock = 0.15 * 13% = 1.95%     .........2

Weighted Cost  of Common Stock = 0.50 * 16% = 8 %    ..............3

so

so weighted average cost of capital  will be

weighted average cost of capital  = 3.15 % + 1.95% + 8 %

weighted average cost of capital  = 13.10%

8 0
3 years ago
In a world with no taxes, MM show that a firm's capital structure does not affect the firm's value. However, when taxes are cons
faltersainse [42]

Answer:

True

Explanation:

According to MM, without taxes, the market value of the company is not affected by capital structure. As a result, the WACC is unaffected by capital structure. Here, the value of a company is determined by cash flows.

In the case where there is tax, the value of a company with debt is greater than that of the same company without debt for the same level of income.

3 0
3 years ago
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