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Vika [28.1K]
3 years ago
14

Kimberly-Clark developed its Avert Virucidal tissues that contained vitamin C derivatives, which were scientifically designed to

kill cold and flu germs when users sneezed, coughed, or blew their noses into them. Unfortunately, people didn’t believe the claim and were frightened by the "cidal" in the brand name. The reason for this product failure was:_______.
a. an insignificant point of difference.
b. too little market attractiveness.
c. poor execution of the marketing mix.
d. poor product quality.
e. incomplete market and product protocol.
Business
2 answers:
statuscvo [17]3 years ago
4 0

Answer:

e. incomplete market and product protocol.

Explanation:

A market and product protocol refers to the activity that is carried before the development of a new product begins in order to give a clear definition of how would the new product satisfy specific wants and needs of customers.

If this protocol is not complete, the product will not be able to satisfy the needs of consumer on critical factors and the product may fail in test marketing.

Therefore, the reason for this product failure was incomplete market and product protocol. Also, an appropriate way of describing the intent meaning of "cidal" in the brand name which could mean killing oneself or capable of killing bacteria was not put in place.

mezya [45]3 years ago
3 0

Answer:

E) incomplete market and product protocol.

Explanation:

Kimberly-Clark's Avert Virucidal failed in test marketing, because the researchers in charge of product development  failed to clearly define how it would satisfy consumers' wants and needs. The idea itself wasn't bad, but the concept testing was poorly done. During concept testing, the marketing researchers must determine if the consumers understand the product's idea or not, and obviously that didn't happen. The product does satisfy consumers' needs and if the marketing process was properly done, they would have probably accepted the product.

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All of the following are disadvantages to the franchisee except
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On January 1, 2014, Simmons Company sold to Flay Corporation $400,000 of its 10% bonds for $354,118 to yield 12%. Interest is pa
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Answer:

$21,322

Explanation:

The computation of the  interest expense for the six months ended December 31, 2014 is shown below:

On January 1

The face value of the bond = $400,000

Carrying value of the bond = $354,118

So, unamortized discount is $45,882 ($400,000 - $354,118)

On July 1

The interest expense = $21,247 ($354,118 × 12%) ÷ 2

The interest payment = $20,000   ($400,000 × 10%) ÷ 2

So, the discount amortized is

= $21,247 - $20,00

= $1,247

The face value = $400,000

The unamortized discount is $44,635   ($45,882 - $1,247)

The carrying value of the bond $355,365    ($400,000 - $44,635)

On December 31,2014

The interest expense = $21,322          ($355,365 × 12%) ÷ 2

The interest payment = $20,000   ($400,000 × 10%) ÷ 2

6 0
2 years ago
While being trained at Disney University in Orlando, Florida, Disneyworld employees are told they are not just employees but piv
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Answer: Emotional labor

Explanation:

 The emotional labor is one of the process in which the labor managing their own thoughts and feeling on the basis of the emotional needs in the job and also control emotions.

 For reducing all the negative impacts the organization developing various types of procedures and the approach as emotional plays an important role in the workplace.

According to the given question, the emotional labor is basically required from the employees of  Disney-world for maintain the self control and it also helps in making the various types decisions more effectively.

 Therefore, Emotional labor is the correct answer.      

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3 years ago
Critics argue that the WTO single-mindedly promotes trade at the expense of the environment. Therefore trade--or more broadly, g
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Answer:

WTO sands up for sustainable development, that is conserving resources and avoiding wastes.

Explanation:

  • Due to the rise in demand for food and supplies, there has been increasing in the large amount of trade of goods and services. Hence the impact of the trade is visible on the environment.
  • The world trade organization is thus trying to remind us about the impacts of globalization and thus need to slow down in terms of the use of natural resources.
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3 years ago
Using normal costing, which of the following is false about actual overhead?Select one:a. It is separated into many smaller acco
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Answer:

d. Actual overhead is recorded to the overhead control account during the period.

Explanation:

Actual overhead -

It is the indirect cost of the factory which have been incurred .

The example of  actual overhead costs are as follows -  

Factory depreciation  ,  Equipment maintenance  , Factory rent  , Production supplies   ,  Factory property taxes  , Production supervisor salaries

hence , from the given options , the false statement is ( d ) .

5 0
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