Answer:
a) true
Explanation:
Support Function include Information Technology, Human Resources, Finance and Marketing. These are there to ensure that conversion process is efficient by providing support services such as sourcing of talent, fund management, communication.
Answer:
niche marketing
Explanation:
Niche marketing -
It refers to as one of the subset of the market , which focus on certain products , is referred to as niche marketing . It is also known as small market segment .
It tries to focus on some specific needs of the market , the production and quality of the goods and services .
It tries to support smaller companies in order to live with the highly competitive market .
Hence , from the given scenario of the question ,
The correct answer is niche marketing .