A January 2007 Gallup Poll question asked, "In general, do you think things have gotten better or gotten worse in this country i
n the last five years?" Possible answers were "Better", "Worse", "No Change", "Don’t Know", and "No Response".
What kind of a variable is the response?
The response is qualitative variable due to its possible categories. In short, the response can only be divided into categories and cannot be interpreted numerically in a meaningful way. Thus, response is a qualitative variable. Also, the categories involves ordering like better and worse etc so, the measurement of scale would be ordinal in this scenario.