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mel-nik [20]
2 years ago
11

Disney positions its brand as “a magical world where your dreams come true.” In its brand positioning, what goal does Disney ach

ieve?
Business
1 answer:
mars1129 [50]2 years ago
8 0

Answer:

By mentioning to be "a magical world where your dreams come true", Disney seeks to position its brand by appealing to the illusion of its youngest consumers, who believe and enjoy that magical world as they consider it to be real. In turn, it also targets a more adult audience, the parents of those children and even young adults who remember their childhood, and seek through Disney to return to that magical world far from the problems of daily life.  Thus, through empathy and the generation of nostalgia, Disney captures a market that is receptive to its products due to the sentimentality they imply.

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By practising social responsibility it tries to be conscious of the social, economic and environmental impact it is having on the society. If a company is engaged in CSR, it means that a company is making positive contribution to environment and society.  Philanthropy is one way in which company indulges in CSR. It is helpful for both the corporation and the employees. It helps the company to form stronger bond with employees and boosts their morale.  

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