By mentioning to be "a magical world where your dreams come true", Disney seeks to position its brand by appealing to the illusion of its youngest consumers, who believe and enjoy that magical world as they consider it to be real. In turn, it also targets a more adult audience, the parents of those children and even young adults who remember their childhood, and seek through Disney to return to that magical world far from the problems of daily life. Thus, through empathy and the generation of nostalgia, Disney captures a market that is receptive to its products due to the sentimentality they imply.
Maximum amount of cost that can be deducted is full amount of $40,000. The maximum amount that can be claimed as bonus depreciation is the cost of the asset under consideration. The percentage of claim might be different and applicable according to announced by the Tax department, but the total amount that a person can claim as Depreciation Bonus is the Total cost of that asset.
The non compete clause is an agreement between an employer and employee ( as it is in this question between Roger and HR consulting firm ) , where an employee agree to the wishes of employer to not to work for firms which are competing against the employer in the same market.
Nothing would happen since the amount to be received would remain the same i-e $20,000, so there is no chance for increase in liabilities. Moreover, the there is no new services so that asset should be impacted.
What there has been done is just classifying the payment which the Delta thought that they would receive earlier, but now it is being realized that it will take long, so just to not make any mistake or confusion for future this was done.
