Question

What environmental factors have affected the types of costs in the airline industry after 2001? what specific tactics has southwest deployed to blunt or exploit these environmental factors? how have these factors influenced southwest airline's marketing strategy?

Answer 1

Explanation:

In 2001 there was a major crisis in the entire air sector, motivated mainly by the terrorist attacks that occurred, the scarcity of oil and the recession.

There have been strong political, economic, environmental, technological changes, etc., which have affected most airlines, such as Southwest Airlines.

Airline companies then had to adopt some strategies to overcome the crisis, such as the adoption of stricter security control procedures, to increase the reliability of services and people, who were prevented by the terrorist attacks and stopped flying. Advances in technology have also positively impacted aviation, currently there is more control, greater inspection of tickets and luggage and greater security.

The companies also took the cost cut by offering fewer flights so that the planes were filled with enough passengers to be able to generate a profit.