Question

While price is often the activation point that gives people the reason to subscribe and come back to Groupon, consumers are really more concerned with dealing with a quality merchant and having a unique experience with their friends. In other words, consumers focus on the unique combination of benefits from the experience which is known as ________.
A. loyalty
B. the marketing program
C. cognitive dissonance
D. customer value
E. situational influences

Answer 1

Answer: Option (D)

Explanation:

Under marketing, CVP also known as customer value proposition  tends to consist of benefits(sum total) which an individual i.e. a vendor tends to promise a consumer will receive in exchange for a consumer's associated payment.

A CVP is referred to or known as a marketing statement that tends to describes why an individual should buy a commodity or service. It is mainly aimed at potential consumers instead of targeting other groups.