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larisa86 [58]
3 years ago
8

Sierra owns a small business and handles many responsibilities, from logistics to marketing. She's seen a lot of success with Go

ogle Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she'd like it to be as effortless as possible. What type of Display campaign should she run?
Business
1 answer:
shutvik [7]3 years ago
3 0

Answer:

A Smart Display campaign

Explanation:

A Smart Display campaign utilize Artificial Intelligence to automate and optimize the user's targeting and bidding process.

This campaign will target the internet users based on their past activities and presented your ads to the people with the highest likelihood of conversion.

By running this campaign, Sierra does not have to manually target where she should show her advertisement. The program will automatically select it while Serra can focus her time doing other tasks.

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A homeowner desires to sell his or her home and signs an exclusive-listing agreement, requiring payment of a six percent commiss
dem82 [27]

Answer: B. must pay a commission of $24,000 to the listing agent.

Explanation:

An exclusive listing agreement is a contractual agreement whereby a listing broker acts as the agent and in this case, the seller will pay a commission to the listing broker.

Since the homeowner has already signed an exclusive-listing agreement, which requires payment of 6% commission to the real estate agent but later finds a couple who purchases it for $400,000. In this case, the homeowner must still funlfil the terms of the contact and pay the listing agent the percentage that was agreed as commission and this will be:

= 6% × $400000.

= $24000

Therefore, $24000 must be paid to the listing agent.

3 0
3 years ago
Which of the following is a disadvantage of using a percentage-of-sales method to determine the marketing communications budget?
Ratling [72]

Answer:

d

Explanation:

The different methods of determining marketing budget includes :

Percentage of Sales method. - it is usually used by small businesses. it is when a percentage of sales is used to determine the overall budget of marketing communications.  

Objective and Task method ; this involves a firm determining it objectives and then estimating the cost of reaching these objectives  

Market Share method. - uses its market share to determine its budget

Unit Sales method. - the cost of marketing for one item is determined and then multiplied by the desired sales level

7 0
2 years ago
"Roper Spring Water" is considering a new bottling line that costs $230,000, last 4 years, and yields cost savings of $55,000 in
Tcecarenko [31]

Answer:

Roper Spring Water should not buy the machine, since it produces a negative net present.

Explanation:

Summary of Cash Flows on the Machine are as follows :

Year 0 = ($230,000)

Year 1  = $55,000

Year 2 = $65,000

Year 3 = $75,000

Year 4 = $75,000

Interest rate = 7%

Using the CFj Function of the Financial calculator this will be computed as :

($230,000)  CF j 0

$55,000      CF j 1

$65,000      CF j 2

$75,000      CF j 3

$75,000      CF j 4

i/yr  = 7%

Therefore Net Present Value is - $3,385.13

Since this is a negative Net Present Value, Roper Spring Water should not buy the machine.

8 0
2 years ago
Duffert Industries has total assets of $940,000 and total current liabilities (consisting only of accounts payable and accruals)
Studentka2010 [4]

Answer:

ROE = 13.04%

ROIC = 7.83%

Explanation:

Data provided in the question:

Total assets = $940,000

Total current liabilities = $130,000

Interest rate on its debt = 8%

Tax rate = 40%

The firm's basic earning power ratio = 14%

Debt-to capital rate = 40% = 0.40

Now,

Basis earning power = EBIT ÷ Total Assets

or

EBIT = Basis earning power × Total assets

= 14% × $940,000

= $131,600

Total Assets  = Total Debt + Total Equity + Total Current Liabilities

$940,000 = Total Debt + Total equity + $130,000

Debt + Equity  = $940,000 - $130,000

= $810,000

Debt to capital ratio = Debt ÷ [ Debt + Equity ]

0.40 = Debt ÷ $810,000

or

Total Debt = $324,000

Thus,

Debt + Equity  = $810,000

or

$324,000 + Equity = $810,000

or

Equity = $810,000 - $324,000

= $486,000

Interest = 8% of Debt

= 0.08 × $324,000

= $25,920

Taxes = 40% of [ EBIT - Interest ]

= 0.40 × ($131,600 - $25,920 )

= $42,272

Therefore,

ROE = [ EBIT - interest - Taxes ] ÷  Equity

= [$131,600 - $25,920 - $42,272 ] ÷ $486,000

= 0.1304

= 13.04%

ROIC = [ EBIT - interest - Taxes ] ÷ Total capital

= [$131,600 - $25,920 - $42,272 ] ÷ [Debt + Equity]

= [$131,600 - $25,920 - $42,272 ] ÷ $810,000

= 0.0783 = 7.83%

5 0
2 years ago
Which of the following are the names given to the two types of stock purchasers?
AlekseyPX

Answer: Common and Preferred Stock Purchasers

Explanation:

6 0
1 year ago
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