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Vinil7 [7]
3 years ago
7

Manten is a popular brand of hiking boots. Its advertisements emphasize the experience of conquering unfamiliar terrain in the w

ild. They portray vivid, captivating visuals of cliffs, rivers, and jungles. The campaign is also accompanied by a popular jingle that reflects the qualities of freedom, wilderness, and adventure that the company values. This approach is most likely an example of ________ advertising. consumer-generated teaser transformational informational rational
Business
1 answer:
Helga [31]3 years ago
3 0

Answer: Transformational advertising  

Explanation:

From the given case/scenario, we can state that this approach is an example of Transformational advertising. Transformational advertisement is referred to as or known as advertising which tends to associate experience of consuming advertised brand in association with unique parts of the psychological characteristics that are not typically associated with brand or the experience.

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Marigold Batteries is a division of Enterprise Corporation. The division manufactures and sells a long-life battery used in a wi
Sholpan [36]

Answer:

Marigold Batteries

A Division of Enterprise Corporation

1) Income Statement, absorption costing:

                                           60,000 Units  90,000 Units

Sales revenue                     $1,980,000     $2,970,000

Manufacturing costs:

Variable manufacturing costs 780,000        1,170,000

Fixed manufacturing costs     540,000         540,000

Total manufacturing costs $1,320,000      $1,710,000

Gross profit                           $660,000    $1,260,000

Expenses:

Variable selling and admin    300,000         450,000

Fixed selling and admin          50,000            50,000

Total expenses                    $350,000       $500,000

Net income                           $310,000       $760,000

2) Income Statement, variable costing:

                                           60,000 Units  90,000 Units

Sales revenue                     $1,980,000     $2,970,000

Variable costs:

Variable manufacturing costs 780,000         1,170,000

Variable selling and admin     300,000          450,000

Total variable costs            $1,080,000     $1,620,000

Contribution margin            $900,000      $1,350,000

Fixed costs:

Fixed manufacturing costs    540,000         540,000

Fixed selling and admin          50,000            50,000

Total fixed costs                  $590,000       $590,000

Net income                           $310,000       $760,000

Explanation:

a) Data and Calculations:

Selling price per unit = $32

Expected unit sales             60,000         90,000

Production units                  60,000         90,000

Beginning inventory  = 0

Selling price per unit = $33

Variable manufacturing costs = $13 per unit

Fixed manufacturing costs = $540,000

Variable selling and administrative expenses = $5

Fixed selling and administrative expenses = $50,000

b) The key difference lies with the treatment of fixed and variable costs.  With absorption costing, the fixed manufacturing costs are included in the costs of products.  With variable costing, they are treated as period costs or expenses.  Also, with variable costing, variable selling and administrative costs are included in the variable costs of the products.  The variable costing method calculates the contribution margin before deducting the fixed expenses to arrive at the net income.  On the other hand, the absorption costing method calculates the gross profit instead of the contribution margin.

5 0
3 years ago
Which of the following is a way to buy stocks ?
MissTica
All of these are ways to buy stocks. They have smartphone apps to buy stocks which would be an example of a stockbroker, some store websites also offer a link to buy shares through their site. Hiring a physical stoke broker is also a method of purchasing stocks
7 0
3 years ago
Read 2 more answers
___________ is the ability of a product to satisfy a customer
soldier1979 [14.2K]
The answer to this question is: Quality
6 0
3 years ago
Read 2 more answers
Brush Industries reports the following information for May: Sales $ 980,000 Fixed cost of goods sold 116,000 Variable cost of go
Roman55 [17]

Answer:

Net operating income= 341,000

Explanation:

We need to use the following structure:

Gross profit= sales - cost of goods sold

Net operating income= Gross profit - other expenses (variable and fixed)

<u>Under the absorption costing method, the cost of goods sold incorporates the fixed overhead.</u>

Sales= 980,000

COGS= (116,000 + 266,000)= (382,000)

Gross profit= 598,000

Fixed selling and administrative costs= (116,000)

Variable selling and administrative costs= (141,000)

Net operating income= 341,000

8 0
2 years ago
Identify the marketing research technique implied in the scenario. Tiara is planning to open a small café in her neighborhood. H
AnnyKZ [126]

Answer:

demographic and psychographic segmentation

Explanation:

Tiara's target market is based on age (demographic) and interests (psychographic)

5 0
3 years ago
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