Question

Beats Electronics has been able to outperform Audio-Technica, Bose, JBL, Skullcandy, Sennheiser, and Sony in the high-end, premium headphone market. Which of the following statements accurately explains one of the main reasons for the success of Beat?A.It produced the highest-quality headphones.B.It created a perception that owning its products was cool.C.It emphasized marketing over core competency.D.It focused on sponsoring future athletic superstars.

Answer 1

Answer:

B).  It created a perception that owning its products was cool.

Explanation:

Beats Electronics is an organisation in the city of Culver in California. It is a subsidiary of the giant Apple Inc. Beats Electronics is the leader market in the audio parts and head phones.

It has been able to outperform many of the audio parts giants in the market such as Bose, Sennheiser, Sony, Audio-Technica, Skullcandy, etc.

It has succeeded on doing this by advertising it and publishing its product to be fashionable and using them as a cool symbol among the public.

Thus the statement which explains the success of Beats organisation is :

B).  It created a perception that owning its products was cool.