Question

"Phillips and Sanchez is a retailer that operates a national chain of home furnishings stores. It has designed a website and a suite of apps that enable customers to shop seamlessly online, storing the items in their cart and their search history and making them available across multiple devices. When customers make an online purchase, the website and apps let them choose between having the products delivered to their homes or made available for pickup at one of Phillips and Sanchez's locations. These are examples of a(n) ________ strategy."

Answer 1

Answer:

Omnichannel strategy

Explanation:

Omnichannel strategy -

It is the strategy adapted by an organisation in order to enhance the experience of the user .

It is a cross - channel content strategy .

The resources of these , Omnichannel strategy , are are orchestrated  and designed to cooperate .

This approach or strategy is used in many industries , like ,telecommunications ,  retail , government , healthcare and financial services .

Hence , the example given in the question , is of  a Omnichannel strategy .