Full question :
AdVance Corporation is a company that formulates and manufactures fertilizersfor the farming industry. The company produces several standardized formulas that canbe purchased directly through the retail arms of the company, but it also formulatescustom fertilizers for farms.Which of the following is the best use of a CRM system for an AdVance salesperson interms of relationship strategy?
sending regular e-mails to customers to check on the performance of a previously purchased AdVance fertilizer
determining what information is still needed to complete the customer's file
tracking the salesperson's activities and sales on a weekly and monthly basis
sending e-mails reminding prospects that AdVance can mix custom fertilizer formulations
remembering customers' birthdays to send them cards to maintain a personal connection and request referrals
Answer:
sending regular e-mails to customers to check on the performance of a previously purchased AdVance fertilizer
Explanation:
The most effective use of the CRM(customer relationship management system) from the options listed is the follow up on customers to know how they perceive Advance fertilizer's product after having purchased and used it. This has a long list of benefits for Advance fertilizer as they can get customer feedback from customers through this, build relationship with them as well as gather more data to improve on their products in the future
Answer:
B) They should demonstrate how their product will help the customers achieve personal status and recognition.
Explanation:
The social style matrix uses personality traits to categorize customers. It divides people into four categories:
- Driving Style: controlling, determined and active people
- Expressive Style: enthusiastic and emotional people
- Amiable Style: friendly and relationship driven people
- Analytical Style: thoughtful and reserved people
Since we are trying to sell goods to expressive people, then we must focus on how the goods will make them feel more important (VIPs). They seek the attention and notice of other people (they are show-off people). They want to feel important and they will buy goods that make them feel that way.
Answer:
Pulsing
Explanation:
Pulsing is the combination of flighting and persistent booking by utilizing a low promoting level lasting through the year and substantial publicizing during top selling periods.
Product classes that are sold all year yet experience a flood in deals at irregular periods are great possibility for beating.
Answer:
B) The increased title sales will offset advertising costs.
Explanation:
I solved this using an elimination process, since we can infer:
- that customer demand should increase due to the new advertising campaign.
- the sales of the new title should help increase the total sales volume.
- since the advertising campaign is about the new title, it sales should be affected by it.
- hopefully a lot of customers that listen or watch the advertising campaign will buy the new title.
The only thing that we are not given any information about is the cost of the advertising campaign, so there is no way we can tell if the increased sales will offset the costs.
Answer and Explanation:
The classification of the funds as a short term or long term strategy as follows;
a. Line of credit = short term financing
b. Commercial paper = short term financing
c. Trade credit = short term financing
d. Bank load of 10 months = short term financing
e. Bond = long term financing
f. Stock = long term financing
g. Bank load of 20 months = long term financing
In this way, the classifications of the funds has to be done