In the past, this power is mostly derived from nobility line, but In our current society, Power usually derived primarily from economic power. For example, someone in company's Upper management position tend to always required to maintain their persona in order to keep a certain amount of respect/positive perception from both the workers and the public.
In the given scenario, when referred to classical
conditioning, this is referred to extinction. Extinction in classical conditioning
refers to a behavior in which is stop or the behavior or action doesn’t happen anymore
because of its effect of not having to feel rewarding.