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UNO [17]
3 years ago
6

Focuses on effectiveness, selection, frequency, and viewership ratings

Business
1 answer:
valina [46]3 years ago
7 0

Answer: Media research

Explanation:

Media research is also called advertising research and it is the study of the effects of different mass media such as radios, televisions, newspapers or magazines on the psychological, social, and physical aspects.

Media research is a search survey whereby people are segmented based on the radio programs they listen to, television programs they watch and the magazines they read. It helps in understanding the ways media can meet audience needs.

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Dr Accounts receivable 650

    Cr Sales revenue 650

June 4

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Dr Accounts receivable 6,693

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Dr Cost of goods sold 4,200

    Cr Inventory 4,200

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Dr Cash 6,693

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6 Sold $5,850 of merchandise (that had cost $3,800) to customers who used their Access cards.

June 6

Dr Unbilled revenue 5,733

Dr Credit card fees 117

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June 6

Dr Cost of goods sold 3,800

    Cr Inventory 3,800

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June 8

Dr Unbilled revenue 4,263

Dr Credit card fees 187

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June 8

Dr Cost of goods sold 2,900

    Cr Inventory 2,900

10 Submitted Access card receipts accumulated since June 6 to the credit card company for payment.

June 10

Dr Accounts receivable 9,996

    Cr Unbilled revenue 9,996

13 Wrote off the account of Abigail McKee against the Allowance for Doubtful Accounts. The $429 balance in McKee’s account stemmed from a credit sale in October of last year.

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Dr Bad debt expense 429

    Cr Allowance for doubtful accounts 429

17 Received the amount due from Access.

June 17

Dr Cash 9,996

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18 Received Morris’s check in full payment for the purchase of June 4.

June 18

Dr Cash 650

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