In the third step of rational decision making (evaluating alternatives and select a solution), you need to evaluate each alterna
tive not only according to cost and quality but also according to the following questions: _____ Is it feasible, effective, and efficient?
Is it feasible and profitable?
Is it efficient and how will it affect our marketing strategy?
Is it ethical and will it hurt diversity?
Is it ethical, feasible, and effective?
In the third step of the rational decision making process which involves evaluating alternatives and selecting a solution, all alternatives must be evaluated according to certain criteria asides from the cost and quality, and they are Is it ethical?, which aims to know if the decision would fall the right morals and values behind it. Is it feasible?, which tells if the decision is even possible or just unimaginable, and finally, is it effective?, which entails that effectiveness of a rational decision is what ensures that it is working according to plan.