Answer:
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Explanation:
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Sherif’s (1966) classic Robbers Cave study of boys at summer camp finds the relationship between the two groups of boys immediately deteriorated when the event began.
In the 1940s and 1950s, social psychologist Muzafer Sherif and his associates conducted a number of investigations, including the Robbers Cave experiment. Sherif investigated the interactions between male groups at summer camps and a competitor group with the hypothesis that "when two groups have competing purposes... their members would become antagonistic to one other even when the groups are constituted of normal well-adjusted individuals at a summer camp " The Robbers Cave study found the incident swiftly escalated once the parties started throwing jabs. The Sherif discovered that the summer camps' surveys, in which they were asked to score their own team and the opposing team on good and bad attributes, contained questions about group animosity.
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Answer:
Brand association
Explanation:
Brand equity refers to the value that a product receives from associating with a renowned brand. Brand association is one of the components of brand equity. Brand association refers to those images or symbols that customers identify with a brand.
Organizations try to instill positive image in the minds of customers through brand association. Here, Martha redecorates coffee collective with pictures of players and coaches as way to promote the team as audience will be be able to connect with the team through the images.
Describing the differences among ethnocentric, polycentric, regiocentric, and geocentric management orientations. We can explain them as follows.
In an ethnocentric management orientation, domestic enterprises or organizations think that their domestic activities or practices within the domestic area influence the domestic market. In this situation, the management teams are frequently transferred from their hometown or place of origin to a new site or a foreign nation.
The approach known as polycentric management orientation is one in which companies and organizations think there is always a distinctive strategy in every global market. This entails hiring and advancing suitable people from the same nation or region that the company works in. It primarily aims to lower hiring costs.
On the other side, the huge multinational firms that tend to construct groups of nations or regions where their branches are located and then develop policies and strategies that would only be relevant in those nations or regions are known as "regiocentric management orientation."
Contrary to the polycentric method, firms and organizations using geocentric management operations hire personnel from all over the world. KFC frequently adopts this stance.
Hence, differences among them have been explained above.
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