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Jet001 [13]
2 years ago
6

Dave's marketing research returned the finding that customers were staying away from his bookstore because of a lack of services

like gift cards, return policies, and special orders. Dave was shocked. "Nobody ever asks about that stuff! If it were that important, people would ask about it." Dave is likely suffering from a(n) ________ gap.
Business
1 answer:
-BARSIC- [3]2 years ago
6 0

Answer: Knowledge gap

Explanation:

 The knowledge gap is one of the concept that helps in explaining the lack of knowledge about the specific concept and by identifying our own abilities, skills and knowledge we can easily identity our main factor of the lack of knowledge.

According to the given question, Dave is basically suffering from the knowledge gap as Dave is unaware about the fact that why people are satisfying away from his store.

 Based on the marketing research method he analyze that due to the lack of various types of services such as no return policies, gift cards offers and also the various types of special discount offers the people shows no interest in his book store.

 Therefore, Knowledge gap is the correct answer.  

You might be interested in
The marketing manager for Mountain Mist soda needs to decide how many TV spots and magazine ads to run during the next quarter.
spayn [35]

Answer: The LP model is given as :

max: 1.180( 420000 A + 500000 B )

subject to : (a.) 7000 A + 2500 B ≤ 100000

(b.) 7000 A ≤ 70000

(c.) 2500 B ≤ 50000

Explanation:

Let us assume;

A be the no. of T.V spots

B be the no. of magazine spots

Given:

(a.) Mountain Mist earns a profit margin of $1.80 on each case of soda that it sells.

(b.) Each TV spot costs $7000 and is expected to increase sales by 420,000 cases.

(c.) Each magazine ad costs $2500 and is expected to increase sales by 500,000 cases.

∴ The objective function of this model will be given as :

max: 1.180( 420000 A + 500000 B )

(d.) A total of $100,000 may be spent on TV and magazine ads combined.

(e.) Mountain mist wants to spend no more than $70,000 on TV spots and no more than $50,000 on magazine ads.

∴ The subjective function will be :

(a.) 7000 A + 2500 B ≤ 100000

(b.) 7000 A ≤ 70000

(c.) 2500 B ≤ 50000

∴ The LP model is given as :

max: 1.180( 420000 A + 500000 B )

subject to : (a.) 7000 A + 2500 B ≤ 100000

(b.) 7000 A ≤ 70000

(c.) 2500 B ≤ 50000

4 0
3 years ago
As a general rule, a product ________ strategy seems to work best when the consumer target market for the product is alike acros
vodomira [7]

Answer:

The correct answer is letter "B": product extension.

Explanation:

In International Business, product extension refers to the approach by which a  firm introduces its product or service across borders without shaping the product according to the profile of each consumer in each region. Product extension is implemented to expand the business operations of a firm in an attempt of finding new consumers in new markets, thus, generating more profit.

<em>Product extension is likely to work only if customers' preferences and necessities are the same in different countries.</em>

7 0
3 years ago
Stuart works on an auto assembly line. Last year he was responsible for welding the upper panel of the wheel well onto the left
Ronch [10]

Answer:

d, job enlargement

Explanation:

Job enlargement is defined as the expansion of job or tasks done by an employee while adding some changes/variety.

From the above question, Stuart used to weld just the upper panel area of the wheel to the left rear wheel. Now, by jo enlargement, Stuart now has the welding of every part of the entire left wheel area of the vehicle.

I hope this helps.

3 0
3 years ago
No two human resource departments have precisely the same roles and responsibilities. T/F
inn [45]

Answer:

true

Explanation:

Hey, as much as I remember, this is true. each department has their own responsibilities and roles.

good luck!

3 0
2 years ago
Elle wants to understand how much, on average, her ads cost her per click. Which metric would best help her understand this
liq [111]

To find out how much, on average, her ads cost her per click, Elle could use the cost-per-click (CPC) metric.

<h3 /><h3>How to calculate the CPC of an ad?</h3>

You must divide the total spent for an ad by the total number of clicks received. The CPC will be effective if it is aligned with the goals determined by the Return on Investment (ROI) forecast by the company.

Therefore, metrics in digital marketing ads help companies analyze the reach and effectiveness of their ads, increasing control and management.

Find out more about digital marketing here:

brainly.com/question/8367090

7 0
2 years ago
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