A behavioral email is an automated email which is sent to recipients on the basis of their behavior. These emails are sent after a user communicates with a business on social media, the company’s website, email, and other communication medium. Behavioral emails help to grow customer involvement and sales. Behavioral email can also be used as a marketing strategy, used by marketers to gather data about an email subscriber in order to send targeted content to that subscriber on the basis of his behavior or actions. When the marketer sends an email to the customer, it is appropriate for that customer, based on the data gathered and their current monitored behavior. Behavioral email helps to understand costumer needs. It helps to get an idea of a customers preferences by inspecting his behavior.
