The CEO of Big Wheel Automotive is using market research
organizations for secondary data about the research problem that he is
experiencing. The market research is a way of having to gather information in
which is helpful for an organization or business in order to improve their own
and a way of having to target their consumers.
Answer:
b. The resource allocator role
Explanation:
The resource allocator role -
It refers to the person , who represents and decides the resources , is referred to as the resource allocator .
All the resources and funds are handled by the resource allocator .
Any major decision or any confusion about the certain goods and services is resolved by the resource allocator .
Hence , from the given scenario of the question ,
The correct option is b. The resource allocator role .
Answer: Positioning strategy
Explanation: In simple words it refers to a marketing strategy under which an organisation tries to spotlight specific areas of operations and qualities in the eyes of customers that they have better in comparison to their competitors.
In the given case, The food brewery is offering its product in a different way than the other participants and is trying their best to highlight that quality.
Thus, we can conclude that they are using positioning strategy.
Answer:
16.96%
Explanation:
In this question, we apply the Capital Asset Pricing Model (CAPM) formula which is shown below
Expected rate of return = Risk-free rate of return + Beta × (Market rate of return - Risk-free rate of return)
= 5.8% + 1.8 × (12% - 5.8%)
= 5.8% + 1.8 × 6.2%
= 5.8% + 11.16%
= 16.96%
The (Market rate of return - Risk-free rate of return) is also called market risk premium
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