Question

Using the Boston Consulting Group growth-share matrix, the managers of Xylicon International determined that their business unit devoted to personal health monitoring devices was a star. Based on this finding, which of the following strategies is likely to produce the best results?
A. Immediately divest from the personal health monitoring industry.
B. Harvest as much cash flow as possible before shutting the business down.
C. Seek to lower costs in the personal health monitoring unit to increase market share.
D. Increase investment in the personal health monitoring unit to encourage future growth.

Answer 1

Answer:

D. Increase investment in the personal health monitoring unit to encourage future growth.

Explanation:

Using the Boston Consulting Group growth-share matrix, the managers of Xylicon International determined that their business unit devoted to personal health monitoring devices was a star. Based on this finding, they should Increase investment in the personal health monitoring unit to encourage future growth. Stars are termed, defined and categorized as the high-share and high-growth businesses which most of the times needs some kind of huge investments for their rapid and speedy growth. They can ultimately be turned down into cash cows which are the highly profitable products for any organizations, therefore, as personal health monitoring devices are star for Xylicon International, therefore, they are required to increase investment for these products in order to make them their cash cows. They can huge profits by spending on this segments which definitely has huge growth potential.