Question

After reviewing the existing data on seasonal spending by his company's customers, Marvin decided he needed new information collected to address his research questions. Marvin will need ________ data to address the questions in his marketing research study.

Answer 1

Answer: Primary data

Explanation:

Primary data which is also referred to as raw data, is data such as readings, numbers, figures, etc. that are collected from a particular source. The primary data is the data which is collected by an individual or researcher from the first hand sources, by using methodology such as surveys, experiments or interviews. These are collected, keeping in mind the research project, directly from the primary sources.