An ad for Brink's Home Security shows a woman using her treadmill, unaware that would-be robbers are just outside. They break do
wn the front door, are startled by a loud alarm, and then run away. The woman answers an immediate call from the security company, and a representative reassures her that help is on the way. The ad is intended to appeal to which level of Maslow's hierarchy of needs
Maslow's hierarchy of needs, often represented as a pyramid, consists of five levels. Each one must be satisfied first in order to "ascend" in the hierarchy. Safety needs are the second level in Maslow's hierarchy, just above physiological needs. Safety needs involve any aspect that provides a person's health and peace of mind: housing, employment, medication and other resources.
