Question

In addition to other factors, knowing how customers arrive at their _______ is critical to developing successful pricing strategies. a. cultural attitudes about shoppingb. perceptions of valuec. social networkd. amounts of disposable income

Answer 1

Answer:

perceptions of value

Explanation:

In sales jargon, perceived value or value of perception is refers to the  appraisal of the quality of a products or services by the consumers and their ability to satisfy their demands and expectations, particularly when compared with their competitors. Marketing experts attempt to influence the potential value of a company to customers by defining the qualities which render it advantageous to the rivalry.

Perceived value ultimately boils down to just the quality of a commodity that the customer is prepared to pay. Even a quick decision taken in the supermarket of a shop requires an appraisal of the potential of a company to satisfy a need and deliver value relative to other goods with different aliases.