When developing the advertising program, specifying the advertising objectives helps advertisers with other choices in the process such as selecting media and evaluation.
A media planner determines the schedule of advertisements, including specific times and durations of advertisements.
Advertising program has its three main goals: to inform, to persuade, and to remember. Informative advertising increases awareness of brands, products, services, and ideas. You can announce new products and programs and educate people about the features and benefits of new and established products.
Advertising strategy consists of two key components for her: creating an advertising message and content and choosing an advertising medium.
Learn more about the Advertising program at
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Answer:
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Explanation:
Answer:
$27,400 and $59,600
Explanation:
The computation of the depreciation expense and the book value using the sum of-the-years'-digits method is shown below:
Depreciation expense is
= (Purchase cost - residual value) × useful life ÷ sum of years
= ($87,000 - $4,800) × 5 years ÷ (5 + 4 + 3 + 2 + 1)
= $27,400
And, the book value is
= Purchase cost - depreciation expense
= $87,000 - $27,400
= $59,600
Answer:
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Answer:
$19,886.396
Explanation:
Given :
Interest rate = 5.1% = 5.1
Principal = $19000
Period = 11 months = (11/12)year
The present value of 19000 in 11 months at 5.1% interest Can be obtained using the relation:
PV = P(1 + r)^n
PV = 19000(1 + 0.051)^(11/12)
PV = 19000(1.051)^(11/12)
PV = 19000 * 1.0466524
PV = 19886.396
Hence, the present value is $19,886.396