Question

Levitt promoted the idea that the success of companies like McDonald's and Coca-Cola that sell essentially the same products everywhere reflects the:a.globalization of markets and brands.b.traditional regional preferences.c.lack of vision among consumers.d.rebellion against health-conscious advertising.

Answer 1

Answer:

Globalization of markets and brands

Correct option A

Explanation:

Globalization has enabled firms to specialize and to increase the intensity of R&D, innovation and capital in their output.

Globalization has made it easier for new companies to start competing with old companies.

Globalization has made companies to increased the number of people that it employs, both through exports and imports.