From the consumer’s perspective, the elements of an IMC strategy can be viewed as being either "Passive or Interactive."
<h3>What is IMC?</h3>
Integrated marketing, which coordinates all facets of a brand's marketing, is a systematic method to merging communications with interactive experiences targeting specific markets and individuals.
Some characteristics of integrated marketing communication are-
- The goal of integrated marketing is to increase brand knowledge, familiarity, favorability, and buy intent.
- When communications are coordinated across channels, the outcomes are much greater than when using a less integrated strategy that does not coordinate.
- The integration between marketing has never been challenging or more crucial due to the emergence of a variety of new digital advertising platforms during the past ten years.
- The integrated marketing communications (IMC) plan transforms your marketing department from a collection of independent operations into one cohesive strategy.
- IMC combines your numerous marketing materials and channels, including digital, social media, PR, and direct mail, into one trustworthy message.
To know more about integrated marketing communications, here
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Hi! I don’t know what any of this means but I hope you have an amazing day and I hope god/allah/etc. blesses you :)
sorry I couldn’t answer
That statement is false
according to <span>IX Boston Consulting Group Model, a star will became a<em> cash cow</em> </span><span>if it still has the largest market share under this circumstances.
This means that the company still making enough cash for its employees and still enjoy a pretty high-profit margin.
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Answer:
Therefore option A is correct.
All firms selling corn must have the same MC regardless of each firms cost structure
Explanation:
In the perfectly competitive market, for profit maximization we set P = MC
In the perfectly competitive market, firms are price taker so demand curve is same for every firm and price is same too, so MC must be same for every firm
Therefore option A is correct ie. all firms selling corn must have the same MC regardless of each firms cost structure.
Answer:
Differential cost= $9.25
Differential revenue= $16
Explanation:
As the name suggest, differential cost is the difference between the costs of two alternative options. Now in this question, Patridge Co. has two products, PJ AND PD, <em>one of which (i.e PD) can be produced by further processing an already produced product (i.e PJ). But for the production of product D, Patridge Co. would have to incur additional cost of $9.25 per pound. </em>
The formula for differential cost is as follows;
Differential cost= total cost of alternative J - total cost of alternative D
Differential cost= $15.75 - ($15.75+$9.25)
Differential cost= $9.25
Differential revenue is similarly the difference between the revenue generated by two alternatives. In this question product J sells for $21 whereas product D sells for $37 so the differential revenue would be as follows:
Differential revenue = revenue of alternative D - revenue of alternative J
Differential revenue= $37 - $21
Differential revenue= $16
