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serg [7]
3 years ago
6

You are CEO of Eastco, and you recently paid $58,000 or about 2x revenue (well under industry average) to purchase Westco, which

makes a product nearly identical to yours. This move will allow you to operate in both regions (East and West) of the country.
If you combine the markets, the total Fixed Cost would be $11,000 per month, and your larger purchase size will allow you to advantageous terms for your raw materials, meaning VC will be $4 per unit.
Demand and MR in the combined market is as follows: Qd = 600 - 6P
MR = 100 - 0.333Q
a) Compute your profit in the combined market.
Additional analysis shows that demand and fixed costs are different in the 2 regions.
The West has the following demand and MR:
Qd = 300 - 4P
MR = 75 - 0.5Q
Fixed costs associated with operating in the West are $5000/month. While the East is a less price sensitive market:
Qd = 300 - 2P
MR = 150 - Q
Fixed costs associated with operating in the East are $6000/month.
The area manager from the East suggests you use a strategy that charges each market a separate price. If you operate in separate markets, the VC associated with each unit is $5.
b) Calculate your profits using this strategy. What is this strategy called?
c) What strategy do you suggest in the Long Run?
Business
1 answer:
jeka57 [31]3 years ago
4 0

Answto be honest I really don’t know er:

Explanation:

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Product, price, promotion, and place make up the __________.
vivado [14]

Answer:

d. Marketing Mix

Explanation:

<em>Target Market</em> is the group of people with specific problem and seeking a solution and ready to spend on it.

<em>Market Segment </em>is dividing a market into sub sets of consumers, businesses or countries who have common needs.

<em>Market Position </em>is organizing for a product by clear minds of target customer relative to competing products.

<em>Marketing Mix </em>is the combination of four P's: Product, Price, Promotion and Place.

8 0
3 years ago
Phillips Equipment has 80,000 bonds outstanding that are selling at par. Bonds with similar characteristics are yielding 7.5%. T
ollegr [7]

Answer:

A) 10.15%

Explanation:

Cost of equity (Re) = 14.06% or 0.1406

cost of preferred stock (Rp) = 7/65 = 0.10769

cost of bonds (Rb) = 7.5% or 0.075

 outstanding shares = 2.5 million shares x $42 = $105 million

bonds outstanding = $1,000 x 80,000 bonds = $80 million

preferred stock = $65 x 750,000 = $48.75 million

corporate tax rate = 38% or 0.38

total market value of equity + debt (in millions) = $105 + $48.75 + $80 = $233.75

WACC = [(outstanding shares / total market value) x Re] + [(preferred stock / total market value) x Rp] + {[(bonds outstanding / total market value) x Rb] x (1 - tax rate)}

WACC = [($105m / $233.75m) x 0.1406] + [($48.75m / $233.75m) x 0.10769] + {[($80m / $233.75m) x 0.075] x (1 - 0.38)}

WACC = 0.06316 + 0.02246 + 0.01591 = 0.10153 or 10.15%

6 0
3 years ago
If a society wants to get the most out of the available resources, money should be spent on pollution control​ (A)​ until pollut
Ksju [112]

Answer: Option C  

           

Explanation: The maximum amount of money that a consumer is willing to pay for having an additional unit of a good or service is called the marginal benefit. Whereas, marginal cost refers to the increase in total cost when one more unit of output is produced.

In the given case, we want to use the available resources at their best, therefore, the money on pollution control should be spent only until the benefit of spending one more dollar is greater than the cost of doing so.

Hence, the correct option is C.

5 0
3 years ago
State as either a positive or normative statement. An op-ed piece in a newspaper urging the adoption of a particular economic po
Veronika [31]

Answer:

The correct answers are: Normative; Positive.  

Explanation:

The positive economy is based on specifying and demonstrating what is happening in the economy, responds to economic issues from reason and with an objective point by which things happen, focuses on determining everything that could affect it and the results that will be obtained by final.

No advice is given to remedy economic problems, rather, it describes the problems that affect the economy without mentioning whether the results will be positive or negative.

7 0
3 years ago
Five friends are going to the theater. they have purchased a row of five seats with an aisle on either end. james doesn't want t
Mandarinka [93]
Jill, Betty, Herb, James, Bob
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