Answer:
Code of ethics
Explanation:
Code of ethics is described as the set of the principles which are followed or conduct within the business or organization, it helps in guiding the behavior as well as help in decision making.
The motive of the code id to provide the members and the other parties who are interested with the guidelines form taking an ethical choices while conducting or performing the work.
In short, it is a written as well as formal statement of the ethical standards as well as values, which the guide the actions of the firm.
Answer:
The correct answer is “Pricing below competitors”.
Explanation:
It is given that the organization is operating with a lower cost structure as compared to its competitor and it is also enjoying the economies of scale. Since lower cost structure makes the organization capable to keep the price of its product lower as compared to its competitor. Moreover, the lower price of a commodity will attract new customers. Consequently, its sales volume will increase.
Answer:
skimming.
Explanation:
In this context, it can be said that Luciana will use the skimming pricing strategy.
This strategy consists of setting a relatively high price for the new product or service that will be offered in the market and then gradually lowering its price.
This strategy works by charging a high initial price that will be accepted by the first customers and after the first demand is satisfied, the price will be reduced to attract the most price sensitive customers.
