Question

A fatal accident at the production facility of GA Inc., a mobile manufacturer, has killed 58 factory workers. The company is now perceived negatively among customers. In an attempt to revive its reputation, the company has hired Adam Murphy, a popular golfer, as its spokesperson. Murphy is a distinguished personality and is well-known for his philanthropic activities. Murphy, being a credible source, can help GA restore its tainted reputation by:
A. acting as a positive source derogation.
B. inhibiting counterarguments about the company and its products.
C. eliminating advertising clutter.
D. attempting to change consumer buying patterns.
E. stimulating consumers to purchase the company's products.

Answer 1

Answer:

A. acting as a positive source derogation.

Explanation:

Source derogation is a behavior pattern of people when they start disbelieving not only the content of message but also the trustworthiness of source of message. They start suspecting the  credibility of message .

In the present case , there is need to make sure that people start reposing confidence in the statement by the company because the very reputation of the company is at state because of fatal accident .

Mr Murphy will act as positive source derogation , building confidence of people in what company say in public and thus reduce rumours or negative

advertisement by competitors.