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Ivanshal [37]
3 years ago
9

A fatal accident at the production facility of GA Inc., a mobile manufacturer, has killed 58 factory workers. The company is now

perceived negatively among customers. In an attempt to revive its reputation, the company has hired Adam Murphy, a popular golfer, as its spokesperson. Murphy is a distinguished personality and is well-known for his philanthropic activities. Murphy, being a credible source, can help GA restore its tainted reputation by:
A. acting as a positive source derogation.
B. inhibiting counterarguments about the company and its products.
C. eliminating advertising clutter.
D. attempting to change consumer buying patterns.
E. stimulating consumers to purchase the company's products.
Business
1 answer:
kirza4 [7]3 years ago
6 0

Answer:

A. acting as a positive source derogation.

Explanation:

Source derogation is a behavior pattern of people when they start disbelieving not only the content of message but also the trustworthiness of source of message. They start suspecting the  credibility of message .

In the present case , there is need to make sure that people start reposing confidence in the statement by the company because the very reputation of the company is at state because of fatal accident .

Mr Murphy will act as positive source derogation , building confidence of people in what company say in public and thus reduce rumours or negative

advertisement by competitors.

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The new-product process starts with new-product strategy development. Place the steps that follow this one in order. (In other w
nalin [4]

Answer:

1. New-product strategy development.

2. Idea generation.

3. Screening and evaluation.

4. Business analysis.

5. Development.

6. Market testing.

7. Commercialization.

Explanation:

New product strategy is the first one as described and the remaining are briefed below:

Idea Generation: This steps creates the idea for how the product shall be created.

Screening and evaluation: This helps in evaluating the idea generated and comparing it with the practical manner.

Business Analysis aims at analyzing the business prospect of the new product.

Development is done once all of the above steps are in affirmation.

Market testing is done after the development about the market captured by the product or to be captured.

Commercialization basically aims at the proper introduction of the product in the market.

8 0
3 years ago
the direct consumers of the product are the client public. target markets are defined much more easily. goods are marketed more
Studentka2010 [4]

Answer:

This question is incomplete, the questions itself is missing. The correct question is the following:

"In nonprofit organizations," ...

And the correct option is the first one: The direct consumers of the product are the client public.

Explanation:

To begin with, the nonprofit organizations are those that focus on the fact of giving its service or product to the public in general because there is an extremely importance in the good itself so that is why that the organization focus on reaching every member of the community because the product or service should be at the reach of all. And that is why that in the nonprofit organizations the direct consumers of the product or service are the client public.

5 0
2 years ago
Consumers are willing to pay more for a product if
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I think it should be A
5 0
3 years ago
Which dimension of the general environment represents the demographic characteristics, norms, customs, and values of the populat
BARSIC [14]

Answer:

c. Sociocultural dimension

Explanation:

The sociocultural dimension of the general environment takes into account the demographic traits of society such as age, race, religion etc. as well as the  society's attitudes and cultural values. It is important for businesses to operate in ways that respect the sociocultural environment within which they operate.

7 0
3 years ago
Suppose the working-age population of a fictional economy falls into the following categories: 90 are retired or homemakers; 60
Taya2010 [7]

Answer:

The correct answer is C.

Explanation:

Giving the following information:

90 are retired or homemakers; 60 have full-time employment; 20 have part-time employment; 20 do not have employment, but are actively looking for employment; and 10 would like employment but do not have employment and are not actively looking for employment.

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Unemployed= 20

Unemployment rate= (20/100)*100= 20%

4 0
3 years ago
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