Answer:
The answer is verbal persuasion.
Explanation:
Verbual persuasion refers to using words to motivate someone to perform a task (or improve on it).
Research has shown verbal persuasion to affect self-efficacy in a number of ways. An experiment found that verbal persuasion influences people in task choice; this means they are more likely to choose challenging activities instead of easier ones.
Two reasons can be as follow:
1) Desire to protect folk culture. People have an innate desire to protect and carry on their folk culture and adoption of new culture may interfere with that vision.
2) Fear of change or outside influences. People might have a fear that the outside culture will influence them in many undesirable ways which can prevent the adoption.
This should help you
https://www.inc.com/encyclopedia/cooperative-advertising.html
If not I am truly sorry
