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kodGreya [7K]
3 years ago
11

Larry is asked to conduct an STP analysis for his firm. The first step he should perform in this analysis is to: A. develop a bu

siness mission statement.B. choose the best target markets.C. reposition existing segments.D.divide the marketplace into subgroups.E. conduct a SWOT analysis
Business
1 answer:
serious [3.7K]3 years ago
7 0

The first step he should perform in this analysis is to conduct a SWOT analysis.

Explanation:

For larry to conduct the STP analysis he needs to conduct a SWOT analysis to be able to get his segment, targeting and positioning model in for the firm.

SWOT analysis will make Larry consider his Strength, Weakness, Opportunities and Threats in the segment it is investing in and any target market it is opting to go into.

This will help the firm to always know its position in the market.

#learnwithbrainly

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Departmental Overhead Rates Lansing, Inc., provided the following data for its two producing departments:
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Answer and Explanation:

The computation is shown below:

1. Overhead rates

For Molding Deptt

= Total Estimated overhead ÷ Total Machine hours

= $400,000 ÷ 5,000

= $80 per machine hour

For Polishing Deptt

= Total Estimated overhead ÷ Total Labor hours

= $80,000 ÷ 20,000

= $4 per machine hour

2. Overheads assigned to Form A is

= (80 × 3500) + (4 × 5000)

= $300,000

Overheads assigned to Form B is

= (80 × 1500) + (4 × 15000)

= $180,000

Now

Overhead cost per unit

Form A = $300,000 ÷ 30,000 = $10 per unit

Form B = $180,000 ÷ 50,000 = $3.6 per unit

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3 years ago
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4 years ago
Silver Corporation, which operates a department store, sells a television to a store employee for $300. The regular customer pri
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Answer:

$75

Explanation:

Calculation to determine How much must the employee include in income from both these transactions in total

Customer price for property $500

Less: Gross profit (25%*$500) ($125)

($500-$125=$375)

Employee price ($300)

INCOME $75

($375-$300)

Customer price for service $150

Less: (20%*$150)max exclusion (30)

($150-$30=$120)

Employee price 120

INCOME 0

($120-$120=$0)

Therefore the amount that the employee must include in income from both these transactions in total is $75

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3 years ago
A. how much would the firm’s revenue change if it lowered price from $12 to $10? is demand elastic or inelastic in this range?
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3 years ago
If promotion is used to successfully stimulate demand, the producer should be able to produce and market products in larger quan
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If promotion is used to successfully stimulate demand, the producer should be able to produce and market products in larger quantities and thus reduce per-unit production research and development, overhead, and marketing costs, which can result in lower prices

<h3>What is marketing?</h3>

Marketing is the process of discovering, creating, and delivering value to a target market in the form of goods and services.

Brand marketing is a method of promoting your product or service by promoting your entire brand. Essentially, it tells the story of your service or product by emphasizing your entire brand.

Distribution, financing, market research, pricing, product and service management, promotion, and selling are the seven functions of marketing in the marketing world.

Properly researched and targeted marketing will bring in new and returning customers.

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2 years ago
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