Question

Richard created an advertisement that included a scientific explanation of how clothes are cleaned beside the image of washing machine. The text covered almost two-thirds of the ad space. The post-testing of the ad found that the customers lost interest in the ad when looking at the amount of text. Which advertisement feature should Richard have used to create a better ad? Richard should have used and in his ad to make it better.

Answer 1

Negative space.

Negative space in an advertisement is the open space in and around the subject and helps to define and emphasize the message.

Answer 2

Answer:

The answer is: The Promoter function.

Explanation:

The function of advertising is to increase profitable sales volume, as well as the attempt to create a favorable predisposition for the customer to buy.

The purpose of advertising is to attract buyers through a wake-up call, which encourages the consumer to visit their store or websites, or even contact the advertiser to request more information. It is what is called the Promoter function, which is what Richard should have done, a good image and enough text to induce the client to continue wanting to know more.

The answer is: The Promoter function.