Question

Cynthia works at an engineering firm in Arizona that installs transmission lines and works with the electrical systems of buildings. She is in charge of strategic planning. Mostly her firm has worked with cities such as Tucson and Phoenix. Once in a while they will receive a major project from the state, such as renovating a government building in the capital. However, Cynthia's firm wants to expand its target market beyond government projects. Under her direction, the marketing team launched an initiative to target more potential clients in different areas. Two areas in which Cynthia would like to expand include colleges and large for-profit businesses. Refer to Scenario 6.1. A market is a group of individuals and/or organizations that have a desire or need for products in a product class and have the ability, willingness, and authority to purchase those products. There are two types of markets. Cynthia's organization targets the.

Answer 1

Answer: The answer is Business market

Explanation:

A market can be defined as a people with need to satisfy, in which they also have the money to spend in order to satisfy these need and the willingness to spend the money to satisfy their need. A market is made up of the following kind which are

Consumer market : This market is made up of people who buy goods for personal use only and not for the purpose of reselling the goods for profit.

Industrial market : These markets consist of those individuals and organizations who buy goods and services for use in the production of other products or services

Institutional market: These markets consist of institutions such as schools, colleges, hospitals, universities, who buy goods in large quantities for use in the production of their own goods and services.

Resellers market: These consist of middlemen such as wholesalers and retailers who buy finished goods and resell them for the purpose of making a profit.

Business market : This is a market which consist an organization who buy finished goods for the production of their own goods and services

Answer 2

Answer:

Business Market

Explanation:

Cynthia works at an engineering firm in Arizona that installs transmission lines and works with the electrical systems of buildings. She is in charge of strategic planning. Mostly her firm has worked with cities such as Tucson and Phoenix. Once in a while they will receive a major project from the state, such as renovating a government building in the capital. However, Cynthia's firm wants to expand its target market beyond government projects. Under her direction, the marketing team launched an initiative to target more potential clients in different areas. Two areas in which Cynthia would like to expand include colleges and large for-profit businesses. Refer to Scenario 6.1. A market is a group of individuals and/or organizations that have a desire or need for products in a product class and have the ability, willingness, and authority to purchase those products. There are two types of markets. Cynthia's organization targets the.,,,,,

Cynthia's firm is interested in the business markets

A market is a place where buyers and sellers meet to transact goods and services. Business markets are essentially marketplaces corporations/organizations buys raw materials and components for finished products.

In this contest Cynthia's company will be interested in a business market because there are organisations that are in need of what her company produces. They have the capacity and the financial resources to purchase transmission lines and electrical installation services