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Over [174]
3 years ago
5

What are consumer motives?

Business
1 answer:
Marrrta [24]3 years ago
3 0

Explanation:

The motivation for consumption comes from individual needs and desires, which may occur consciously and unconsciously. To meet their needs and wants, people identify and buy products and services that are compatible with their satisfaction.

There are several surveys and studies that seek to identify consumer behavior and explain how the purchasing decision process occurs. One of the most widespread theories in the world is Maslow's theory, which presented a hierarchy of needs that aims to identify a priority system of human needs satisfaction, divided into five parts, which are arranged in order of importance:

  1. physiological,
  2. safety,
  3. love,
  4. esteem and
  5. self-actualization

This theory is of great relevance to help marketers target their strategy according to the priority and need of individuals, including in their campaigns messages that send the consumer a sense of urgency for the product or service, directing marketing communication to the bottom of the hierarchy, which is the consumer's priority.

You might be interested in
Arborview Plant Science Company has invented a drought resistant grass seed that only needs watering three times each year. In o
Zigmanuir [339]

Answer:

The scientist are looking to offer shares of stock to general public to raise some funds.

Explanation:

The seed scientist are looking to offer shares of stock of their company to genera public to raise some funds , so that they can expand the distribution of their product . Arborview plant science company will first time offer their shares to the public, so this process is called initial public offering and by doing this they will get funds from investor in return for part of ownership in the company.

3 0
3 years ago
Joanne is a member of a group that is developing a questionnaire as a group project in her sociology class. The leader of her gr
Scrat [10]

Answer:

Expressive leadership

Explanation:

The group leader is exhibiting expressive leadership style. Expressive leadership style is one of the most effective techniques which help to engage employees in a healthy informative discussion.  Effective leaders are also democratic leaders and that is why such are mostly successful in running a business and in leading employees.  Group harmony and communication are some priorities of expressive leaders. Moreover, such leaders make decisions by collaborating with every member of the team. Joanne must listen to those suggestions and try to implement them in her questionnaire.

7 0
3 years ago
Listed below are five technical accounting terms. Each of the following statements describes one of these technical terms. For e
krok68 [10]

Answer:

a. Incremental analysis.

b. Sunk cost.

c. Relevant information.

d. Opportunity cost.

e. Joint products.

f. Out-of-pocket cost.

g. Split-off point.

Explanation:

a. Incremental analysis: examination of differences between costs to be incurred and revenue to be earned under different courses of action.

b. Sunk cost: a cost incurred in the past that cannot be changed as a result of future actions. Sunk cost can be defined as a cost or an amount of money that has been spent on something in the past and as such cannot be recovered.

c. Relevant information: costs and revenue that are expected to vary, depending on the course of action decided on. Hence, relevant cost are relevant for decision-making purposes but not sunk costs.

d. Opportunity cost: the benefit foregone by not pursuing an alternative course of action. Opportunity cost also known as the alternative forgone, can be defined as the value, profit or benefits given up by an individual or organization in order to choose or acquire something deemed significant at the time.

e. Joint products: products made from common raw materials and shared production processes.

f. Out-of-pocket cost: a cost yet to be incurred that will require future payment and may vary among alternative courses of action.

g. Split-off point: the point at which manufacturing costs are split equally between ending inventory and cost of goods sold. Thus, it give rise to joint products that emerge from the same raw materials and a shared manufacturing process.

6 0
2 years ago
What is the idea behind “cutting taxes” (lowering taxes). select one:
earnstyle [38]
The correct option is A. The effect of tax cut is reduction in the amount of money that the government is generating and increase in the amount of money available to those whose taxes are reduced. Government usually cut taxes in order to boost the economy through increased spending. 
8 0
3 years ago
Mochel Company employs a standard cost system in which direct materials inventory is carried at standard cost. The company has e
oee [108]

Answer:

$16,100 favorable

Explanation:

The computation of the direct labor efficiency variance for June is shown below:

= Standard rate × (standard hours - actual hours)

= $23 × (1.3 × 35,000 - 44,800)

= $16,100 favorable

hence, the direct labor efficiency variance for June is $16,100 favorable

The same should be considered and relevant

3 0
3 years ago
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