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Over [174]
4 years ago
5

What are consumer motives?

Business
1 answer:
Marrrta [24]4 years ago
3 0

Explanation:

The motivation for consumption comes from individual needs and desires, which may occur consciously and unconsciously. To meet their needs and wants, people identify and buy products and services that are compatible with their satisfaction.

There are several surveys and studies that seek to identify consumer behavior and explain how the purchasing decision process occurs. One of the most widespread theories in the world is Maslow's theory, which presented a hierarchy of needs that aims to identify a priority system of human needs satisfaction, divided into five parts, which are arranged in order of importance:

  1. physiological,
  2. safety,
  3. love,
  4. esteem and
  5. self-actualization

This theory is of great relevance to help marketers target their strategy according to the priority and need of individuals, including in their campaigns messages that send the consumer a sense of urgency for the product or service, directing marketing communication to the bottom of the hierarchy, which is the consumer's priority.

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Prepare Journal Entries in a Revenue Journal Horizon Consulting Company had the following transactions during the month of Octob
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Answer and Explanation:

The recording and the computations are as follows

a. The recording of the October revenue transactions are shown below:

DATE INVOICE NO. ACCOUNT DEBITED POST.REF.  

ACCOUNT REC. DR.  FEES EARNED CR.

Oct 2       321        Pryor Co.  

380

Oct 3        322         Armor Co.  

540

Oct 14        323         Pryor co.  

190

Oct 24        324        Rose co.  

790

Oct 31    1900

b) Now the total amount for account receivable and fees earned is

Account receivable = 1900

Fees earned = 1900

c) The October 31 balance is

October 31 balance

= $380 + $190 - $380

= $190

5 0
3 years ago
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A marketing plan should be as detailed, and therefore as complicated as possible. True False
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Answer:

False

Explanation:

It should be detailed, clear and straight to the point. It doesn't have to be anything complicated.

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The Housing Financial Discrimination Act (Holden Act) prohibits all financial institutions from discriminating in real estate lo
Rainbow [258]

Answer:

Redlining

Explanation:

Redlining stems from discrimination that consists denial of services, maybe financial based on the group one may fall under such as race, ethnicity or location. The Holden act(1977) is a real estate act of California meant to protect individuals from discriminations such as ones that involve denial of mortgage loan on the basis of something other than the credit worthiness of the individual . These discriminations could take the form of mortgage loan and, insurance loan denials or other financial services based on creditworthiness history of the group the person may fall under and not necessarily the individual's qualifications on his own

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3 years ago
The climate in which jonah lives is mild all year long except during the hotter summer months. for 3 months out of the year, jon
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If Jonah needs to use 4 portable fans for 3 months out of the year, and the electricity used in one fan costs 1 cent per hour and each fan is used for about 96 hours per month, the total electricity cost for the fans during one year is $11.52.
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4 years ago
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A problem with creating team incentive plans is that:
Leni [432]

Answer:

The answer is (B) not all teams are created alike.

Explanation:

This is important since different teams might be composed of differently skilled individuals which might impact their ability to complete the target tasks assigned. When teams that are composed of different skill levels are given similar incentive regardless, it does not reward individual effort and create a stagnant condition.

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4 years ago
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