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4 years ago

What are consumer motives?

Business

1 answer:

Marrrta [24]4 years ago

3 0

Explanation:

The motivation for consumption comes from individual needs and desires, which may occur consciously and unconsciously. To meet their needs and wants, people identify and buy products and services that are compatible with their satisfaction.

There are several surveys and studies that seek to identify consumer behavior and explain how the purchasing decision process occurs. One of the most widespread theories in the world is Maslow's theory, which presented a hierarchy of needs that aims to identify a priority system of human needs satisfaction, divided into five parts, which are arranged in order of importance:

physiological,
safety,
love,
esteem and
self-actualization

This theory is of great relevance to help marketers target their strategy according to the priority and need of individuals, including in their campaigns messages that send the consumer a sense of urgency for the product or service, directing marketing communication to the bottom of the hierarchy, which is the consumer's priority.

You might be interested in

A bond with 25 years to maturity, 7% coupon, quoted on a 6.25% basis is callable in 10 years at 103, 15 years at 102, and 20 yea

eduard

Answer: 10 years to call

Explanation:

Maturity period = 25 years

Coupon rate = 7%

6.25% basis is,

Callable in 10 years at 103

Callable in 15 years at 102

Callable in 20 years at par

This bond is considered as premium bond. Therefore, in case of premium bonds, Yield to call will be lower than the yield to maturity. Here, the question is which call date should be utilized. According to the rule of thumb, it states that always use the term that is nearest to the whole call date.

Hence, on the customer's confirmation, the dollar price quoted must be based on 10 years to call.

8 0

3 years ago

What is a good way to use a cover letter to start a two-way conversation with a potential employer?.

Cerrena [4.2K]

A good way to use a cover letter to start a two-way conversation with a potential employer is:

Demonstrate excitement for the business.
Accentuate a shared link.
Start with a noteworthy accomplishment.
Bring up a noteworthy topic.
Show enthusiasm for what you do.
Tell a unique tale.
Start with a statement of belief.

<h3>What is a cover letter?</h3>

A letter of introduction that is connected to or is included with another document, such as a resume or curriculum vitae, is known as a cover letter, cover letter, inspiration letter, motivating letter, or letter of motivation.
You should address two primary points in your cover letter: why you are the ideal candidate for the position, and why you are enthusiastic about working for the organization.
Your cover letter should primarily consist of factual information without any filler or stereotypes.

A good way to use a cover letter to start a two-way conversation with a potential employee:

Demonstrate excitement for the business.
Accentuate a shared link.
Start with a noteworthy accomplishment.
Bring up a noteworthy topic.
Show enthusiasm for what you do.
Tell a unique tale.
Start with a statement of belief.

Therefore, a good way to use a cover letter to start a two-way conversation with a potential employer is:

Demonstrate excitement for the business.
Accentuate a shared link.
Start with a noteworthy accomplishment.
Bring up a noteworthy topic.
Show enthusiasm for what you do.
Tell a unique tale.
Start with a statement of belief.

Know more about a cover letter here:

brainly.com/question/3602860

#SPJ4

3 0

1 year ago

The argument for import protection in developing countries to bring about industrialization differs from the infant-industry arg

Zigmanuir [339]

Answer:

D) it presumes there will be economic gains even if output does not become internationally competitive

Explanation:

The argument for import protection in developing countries to bring about industrialization differs from the infant-industry argument in that it presumes there will be economic gains even if the output does not become internationally competitive. International competitiveness is a step of the relative cost of services/goods from a nation. Countries that can provide a similar quality of goods at a cheaper cost are stated to be extra competitive.

4 0

3 years ago

Darby's company reported net income after taxes of $2,000,000, on sales of $225 million. her boss asked her to calculate the ear

Dafna1 [17]

Darby's correct response is $0.045 per share.
Because we can calculate earnings per share by taking net income after taxes and then dividing it by the total number of common shares that are issued.
Income after taxes = <span>$2,000,000
shares = $44,000,000
Earnings per share = $2,000,000 / $44,000,000
=$2/$44
=$0.045</span>

3 0

3 years ago

An automobile tier II supplier has been offered a contract to supply a gearbox to a car company. The initial price of the gearbo

Fudgin [204]

Answer:

The contract is worth $1,622,970,237.98

Explanation:

Given

Number of Years = 12

Initial Price = $389

Initial Units = 500,000

Unit Increment = 2%

Price Decrement = $7.5

At Year 0:

$389 * 500,000 = $194,500,000

The Initial price would continue to decrease by $7.5

And the Initial units would continue to increase by 2%.

So,

At Year 1:

($389 - $7.5) * (500,000 * 2% + 500,000)

= $381.5 * 510,000 = $194,565,000

At Year 2:

($381.5 - $7.5) * (510,000 * 2% + 510,000)

= $374 * 520,200 = $194,554,800

At Year 3:

($374 - $7.5) * (520,200 * 2% + 520,200)

= $366.5 * 530,604 = $194,466,366

At Year 4:

$359 * $541,216 = $194,296,5736

At Year 5:

$351.5 * $552,040 = $194,042,2017

At Year 6:

$344 * $563,081 = $193,699,9368

At Year 7:

$336.5 * $574,343 = $193,266,3649

At Year 8:

$329 * $585,830 = $192,737,96810

At Year 9:

$321.5 * $597,546 = $192,111,13011

At Year 10:

$314 * $609,497 = $191,382,12412

At Year 11:

$306.5 * $621,687 = $190,547,113

Calculating present worth of contract (at 6%)

By adding the result of 0.06 * present value at each year.

Net Present Value = $1,622,970,237.98

8 0

3 years ago