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Over [174]
4 years ago
5

What are consumer motives?

Business
1 answer:
Marrrta [24]4 years ago
3 0

Explanation:

The motivation for consumption comes from individual needs and desires, which may occur consciously and unconsciously. To meet their needs and wants, people identify and buy products and services that are compatible with their satisfaction.

There are several surveys and studies that seek to identify consumer behavior and explain how the purchasing decision process occurs. One of the most widespread theories in the world is Maslow's theory, which presented a hierarchy of needs that aims to identify a priority system of human needs satisfaction, divided into five parts, which are arranged in order of importance:

  1. physiological,
  2. safety,
  3. love,
  4. esteem and
  5. self-actualization

This theory is of great relevance to help marketers target their strategy according to the priority and need of individuals, including in their campaigns messages that send the consumer a sense of urgency for the product or service, directing marketing communication to the bottom of the hierarchy, which is the consumer's priority.

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Accounting Professionals Inc. experienced the following events in 2014, its first year of operation:1. Performed services for $2
Andrews [41]

Answer:

Explanation:

The accounting equation is presented below:

Particulars       Assets   =               Liabilities   =             Stockholders equity  

                        Cash     Supplies          Account payable              Retained earnings

1. Service

Performed       $20,000                                                                    $20,000

2. Supplies

Purchased                       $4,000             $4,000

3. Supplies

Used                              -$3,000                                                         -$3,000

Total               $20,000  $1,000              $4,000                               $17,000

6 0
3 years ago
On the basis of the following data for Garrett Co. for Years 1 and 2 ended December 31, prepare a statement of cash flows using
Liono4ka [1.6K]

Answer:

Garrett Co. cash flows from operating activities is $61,000.

Explanation:

Garrett Co.

Statement of cash flows (extract)

Net income                                                    $56,000

Add Loss on disposal of equipment                5,000

Cash flows from operating activities            $61,000

Loss on disposal of the equipment was calculated as Proceeds - net book value, that is $15,000 - $20,000.

Note that purchase of equipment belongs to investing part of the cash flows while proceed from stock issuance and dividend payment belong to financing part of the cash flows

4 0
3 years ago
Question 14 of 20
charle [14.2K]

Answer:

C

Explanation:

8 0
3 years ago
In the context of mobile marketing, ________ are released by businesses to help consumers access more information about their co
Irina-Kira [14]

Answer: Applications (Apps)

Explanation: In mobile marketing companies introduce the use of applications which involves either or both of web apps and mobile apps.

Customers can easily gain access to information about the company on their app and can also interact with the company through their app.

Some purchase can also be made on some companies apps.

7 0
3 years ago
Net Present Value Method
arsen [322]

Answer:

year               net cash flow

0                     -$150,000

1                        $80,000

2                       $65,000

3                       $50,000

4                       $40,000

A) NPV = -$150,000 + ($80,000 x .87) + ($65,000 x .756) + ($50,000 x .658) + ($40,000 x .572) = -$150,000 + $69,600 + $49,140 + $32,900 + $22,880 = -$150,000 + $174,520 = $24,520

B) Yes , because the net present value indicates that the return on the proposal is greater than the minimum desired rate of return of 15%. Since the NPV is positive ($24,520), it means that the cash inflows are higher than the cash outflows when we use a 15% discount rate.

4 0
3 years ago
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