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3 years ago

What are consumer motives?

Business

1 answer:

Marrrta [24]3 years ago

3 0

Explanation:

The motivation for consumption comes from individual needs and desires, which may occur consciously and unconsciously. To meet their needs and wants, people identify and buy products and services that are compatible with their satisfaction.

There are several surveys and studies that seek to identify consumer behavior and explain how the purchasing decision process occurs. One of the most widespread theories in the world is Maslow's theory, which presented a hierarchy of needs that aims to identify a priority system of human needs satisfaction, divided into five parts, which are arranged in order of importance:

physiological,
safety,
love,
esteem and
self-actualization

This theory is of great relevance to help marketers target their strategy according to the priority and need of individuals, including in their campaigns messages that send the consumer a sense of urgency for the product or service, directing marketing communication to the bottom of the hierarchy, which is the consumer's priority.

You might be interested in

Explain how depth affects oxygen content in ocean water.

stira [4]

Explanation:

Ocean warming-driven deoxygenation: Warmer ocean water holds less oxygen and is more buoyant than cooler water. This leads to reduced mixing of oxygenated water near the surface with deeper waters, which naturally contain less oxygen. Warmer water also raises oxygen demand from living organisms.

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5 0

2 years ago

The ending balance of accounts receivable was $74,000. Sales, adjusted to a cash basis using the direct method on the statement

denpristay [2]

Answer:

The beginning balance in accounts receivable was: $47,500

Explanation:

Sales reported on the income statement were $385,500, Accounts receivable increased of $385,500 during the period.

Sales, adjusted to a cash basis using the direct method on the statement of cash flows, were $359,000. The company collected $359,000 from the sales. Accounts receivable decreased of $359,000 during the period.

The beginning balance in accounts receivable = The ending balance of accounts receivable + Accounts receivable decreased during the period - Accounts receivable increased during the period = $74,000 + $359,000 - $385,500 = $47,500

5 0

3 years ago

The W. J. Clinton Company issued 750 shares of $1 stated value common stock in exchange for land from the Whitewater Investment

MrMuchimi

Explanation:

The journal entry is as follows:

Land Dr $70,000

Additional paid in capital $5,000

To Common stock $75,000

(Being the common stock is issued in exchanged for cash)

The computation of the additional paid in capital is shown below:

= Common stock - the appraised value of land

where,

The common stock = 750 shares × $100 = $75,000

And, the appraised value of land is $70,000

So, the remaining balance is

= $75,000 - $70,000

= $5,000

The $5,000 would be recorded as an additional paid in capital

4 0

3 years ago

You must place a child in an approved child seat if the child is __________

katovenus [111]

You must place a child in an approved child seat if the child is A. three years of age and under.
If the child is really young, then it has to sit in an approved child seat in a car, because if has to be protected from any harm while you are driving. Older kids, who can more or less protect themselves if something bad happens don't have to sit in these seats, however, they have to wear a seatbelt.

8 0

3 years ago

The Pan American Bottling Co. is considering the purchase of a new machine that would increase the speed of bottling and save mo

dmitriy555 [2]

Answer:

$19,385.93

Explanation:

Net present value is the present value of after-tax cash flows from an investment less the amount invested.

NPV can be calculated using a financial calculator

Cash flow in year 0 = $-48,000.

Cash flow in year 1 = $18,000.

Cash flow in year 2 = $22,000.

Cash flow in year 3 = $25,000.

Cash flow in year 4 = $12,000.

Cash flow in year 5 = $7,000.

I = 9%

NPV = $19,385.93

To find the NPV using a financial calculator:

1. Input the cash flow values by pressing the CF button. After inputting the value, press enter and the arrow facing a downward direction.

2. after inputting all the cash flows, press the NPV button, input the value for I, press enter and the arrow facing a downward direction.

3. Press compute

7 0

3 years ago