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Sidana [21]
3 years ago
8

Sanders Beverages, Inc. is targeting non-juice drinkers with a new line of healthy fruit juices. Identify the segmenting dimensi

on most likely being used by Sanders Beverages.
Business
1 answer:
Andrew [12]3 years ago
3 0

Answer:

Identify the segmenting dimension most likely being used by Sanders Beverages.

Behavioral

Explanation:

Marketing involves the promotion of a company's product to potential customers. Customers as a whole have different characteristics and preferences, thus the need for market segmentation. Market segmentation is the division of target customers in groups of similar characteristics. These groups are known as segments where individuals that share similar traits in term of preferences, age and location are placed into one group. There are four major types of dimensions depending on segment characteristics; demographic, psychographic, behavioral and geographic segmentation.

1. Demographic segmentation

It involves the placing of people into groups based on their demographics like; age, gender and income. Demographics help understand consumer behavior better. An example is that, a company might realize that most young people who are college goers tend to drink more beer as compared to older people. This can be important to a beer manufacturing company to target specific audience.

2. Psychographic segmentation

This is the grouping of customers based on their personality traits, values, beliefs and interests.

3. Behavioral segmentation

This is the process of grouping customers based on their consumer behavior. In our case, the consumer behavior being targeted is non-juice drinkers to determine if they will accept the new line of healthy fruit juices.

4. Geographic segmentation

This is the process of grouping customers based on their location to determine specific areas where many consumers might be located.

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Jabiru Corporation purchased a 20% interest in Fish Company common stock on January 1, 2013 for $300,000. This investment was ac
Vesna [10]

Answer:

$280,950

Explanation:

As for the information given:

Closing balance of investment on 31 December 2015 = $440,000

Now the following adjustments need to be made to calculate the balance as on 1 August 2016

Add: Share of income from Jan to Jul 2016 = $4,000 \times 7 months \times 20% = $5,600

Less: Dividend Received = $20,000 \times 20% = $4,000

Less: Amortization of patent = $6,000/12 \times 7 = $3,500

= $440,000 - $1,900 = $438,100

Since Jabiru sold half of its investment, thus, value of its half of the investment shall be:

$438,100/2 = $219,050

Sale value = $500,000

Thus, gain amount = $500,000 - $219,050 = $280,950

5 0
3 years ago
Michael Pollan discusses ""industrial organic"" agricultural systems in The Omnivore’s Dilemma. What is / are characteristic(s)
Kipish [7]

Answer:

The characteristics of industrial organic agriculture are:

  • economies of scale and mechanization
  • substitution of conventional inputs such as conventional fertilizer with organic fertilizers
  • bagging technology makes the transport of organic salads possible

Explanation:

Pollan's book discusses how modern individuals have a disconnection between food and knowledge. Modern individuals just pick up their food and practically don't know anything about how that food got reached our tables.

6 0
3 years ago
The price of fresh fish rose and the quantity sold fell. Other things remaining the same, which of the following is consistent w
Alenkinab [10]

Answer:

The correct answer is option D.

Explanation:

An increase in the cost of fishing will lead to a decrease in the supply of fishes. This happens because the suppliers will be able to supply less at the same cost.  

So the supply curve will move to the left. This leftward shift in the supply curve will cause the equilibrium price to increase and the equilibrium quantity to decrease.  

All the other options would have caused the equilibrium quantity to increase either through increased demand or increased supply.

4 0
3 years ago
The following are the transactions for Evans Company: a. Sold merchandise for $645. The cost of goods sold was $375. b. Sold mer
omeli [17]

Answer

The answer and procedures of the exercise are attached in the following archives.

Step-by-step explanation:

You will find the procedures, formulas or necessary explanations in the archive attached below. If you have any question ask and I will aclare your doubts kindly.  

7 0
3 years ago
If labor in mexico is less productive than labor in the united states in all areas of production:____.
Fudgin [204]

If labor in Mexico is less productive than labor in the united states in all areas of production then both Mexico and us still can benefit from trade.

Labor is the amount of physical, mental and social effort spent to produce goods and services in the economy. We provide the know-how, human resources, and services necessary to turn raw materials into finished products and services.

A business that requires more people and fewer machines is known as a labor-intensive business. The beauty, home construction, education and fashion industries are examples of labor-intensive industries.

Learn more about labor here:brainly.com/question/453055

#SPJ4

6 0
1 year ago
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