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Sidana [21]
3 years ago
8

Sanders Beverages, Inc. is targeting non-juice drinkers with a new line of healthy fruit juices. Identify the segmenting dimensi

on most likely being used by Sanders Beverages.
Business
1 answer:
Andrew [12]3 years ago
3 0

Answer:

Identify the segmenting dimension most likely being used by Sanders Beverages.

Behavioral

Explanation:

Marketing involves the promotion of a company's product to potential customers. Customers as a whole have different characteristics and preferences, thus the need for market segmentation. Market segmentation is the division of target customers in groups of similar characteristics. These groups are known as segments where individuals that share similar traits in term of preferences, age and location are placed into one group. There are four major types of dimensions depending on segment characteristics; demographic, psychographic, behavioral and geographic segmentation.

1. Demographic segmentation

It involves the placing of people into groups based on their demographics like; age, gender and income. Demographics help understand consumer behavior better. An example is that, a company might realize that most young people who are college goers tend to drink more beer as compared to older people. This can be important to a beer manufacturing company to target specific audience.

2. Psychographic segmentation

This is the grouping of customers based on their personality traits, values, beliefs and interests.

3. Behavioral segmentation

This is the process of grouping customers based on their consumer behavior. In our case, the consumer behavior being targeted is non-juice drinkers to determine if they will accept the new line of healthy fruit juices.

4. Geographic segmentation

This is the process of grouping customers based on their location to determine specific areas where many consumers might be located.

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First Financial Auto Loan Department wishes to know the payment required at the first of each month on a $10,500, 48-month, 11%
julia-pushkina [17]

Answer:

First Financial would divide the $10,500 loan by the present value of annuity due of 1.

The correct answer is C

Explanation:

Present value of annuity formula is used for determining the amount                   of loan payment. Since the payments will be made at the beginning of each month, we will apply the formula for present value of annuity due. In order to determine the amount of monthly payment, we will divide the principal by the present value of annuity due of 1.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            

7 0
3 years ago
A problem that the Fed faces when it attempts to control the money supply is that a. since the U.S. has a fractional-reserve ban
NeTakaya

Answer:

A) since the U.S. has a fractional-reserve banking system, the amount of money in the economy depends in part on the behavior of depositors and bankers.

Explanation:

Since US banks operate under a fractional reserve banking system, they have the capacity to create money through the money multiplier, e.g. you deposit $1,000 in bank A, then bank A borrows $850 to Steven and he purchases a new bike from Sarah. Then Sarah deposits the money in bank B, and bank B borrows $722 to George who buys a laptop from Henry. Henry then deposits the money in bank C, and bank C borrows $614 to Susan, and this goes on and on.

The problem that the Fed faces is that in order for the fractional reserve system to work, households must hold their money in banks. Ans that is something that the government cannot control, specially the amount or portion that is deposited. The other players are banks, that ideally should borrow all the money that they are allowed to.

5 0
3 years ago
The following information pertains to a manufacturing company: Beginning finished goods inventory $48,000 Manufacturing overhead
EleoNora [17]

Answer:

COGS= $122,000

Explanation:

Giving the following information:

Beginning finished goods inventory $48,000

Cost of goods manufactured $117,000

Ending finished goods inventory $43,000

To calculate the cost of goods sold, we need to use the following formula:

COGS= beginning finished inventory + cost of goods manufactured - ending finished inventory

COGS= 48,000 + 117,000 - 43,000

COGS= $122,000

7 0
3 years ago
The Laffer curve shows the relationship between tax rates and ____________ and depicts the benefits of cutting taxes when tax ra
MrMuchimi

Answer: tax revenue

Explanation:

The Laffer Curve was developed by Arthur Laffer and it depicts the relationship that exists between the tax rates and tax revenue.which the government collects.

The curve is typically used to show that there can be an increase in the total revenue for an economy when the tax rate is reduced.

7 0
2 years ago
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Answer: A. True because everything has happened has many effects for many different behaviors in people’s lives.
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