"Change form"
-The transition of one rock into another by temperatures and/or pressures unlike those in which it formed.
Apple had recently released the world's first graphical user interface (GUI) computer, which had taken the world by storm. For the first several months, sales were spectacular. However, sales began to decline a few months later due to the machine's expensive price. Jobs approached John Sculley and informed him that the price of the Mac needed to be reduced. Before joining Apple, Sculley was the CEO of Pepsico, a corporation where solely sales and profits were used to measure a company's success. Apple was unique. They were more interested in innovation and technology, which Sculley could not identify. He informed Jobs that lowering the price of the Mac would limit the company's sales and revenues, which would be a poor move. This topic was raised during one of the board meetings, and everyone on the board agreed with John Sculley. The board of directors instructed Steve to either oversee the LISA division (which was essentially doing nothing) or quit, which was a diplomatic way of saying, either oversee the LISA division or you're fired. Jobs knew there was nothing left in LISA and hence he was fired from the company.
