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DaniilM [7]
3 years ago
6

You work in the marketing department of a household cleaning products manufacturer. When the CEO found that online purchase of c

onsumer-packaged goods had reached only 1% of the $666 billion in sales in 2013, she charged your team with devising a plan to change that picture. Your research has shown that home delivery of cleaning supplies becomes economically feasible only when the total price hits $20 to $30.
Which of the following pricing objectives should the team use for its action plan?
1. volume objectives
2. prestige objectives3. meeting competition objectives
4. profitability objectives
Business
1 answer:
Ivenika [448]3 years ago
3 0

Answer:

Volume objectives

Explanation:

Volume objectives are the bases pricing decisions on market share, the percentage of a market controlled by a certain company or product.

Volume Objectives refer to the objectives based on the part of a market controlled by a certain product. This helps to calculate the minimum sales of a product at a certain price level to cover all the production costs.

In the given question, the team should use volume objectives for its action plan.

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If a product concept is explained and described to a small number of
otez555 [7]
Usually D.) Focus Group

They are a small group of people who will review and give feedback on a test product. The other alternative (B, sample audience) is for when the product is usually already in its earl development stage. (Not a prototype)
4 0
3 years ago
Parker Industries is a small company with a big name! Parker Industries is actually a one-person company that imports strands of
Tamiku [17]

Answer:

Total fixed costs= $150

Explanation:

Giving the following information:

Parker's only overhead is a storage unit for the inventory that costs $125 a month and a $25 monthly fee for website hosting.

<u>A cost is categorized as fixed because it does not vary with production (in relevant ranges).</u>

In this case, the only two cost that is fixed is the storage and website hosting.

Total fixed costs= 125 + 25= $150

7 0
4 years ago
In early July, Damon Rutton purchased a $70 ticket to the December 15 game of the Sarasota Shippers. Parking for the game was ex
Bingel [31]

Answer:

Sunk cost will be = $70

Explanation:

Sunk Cost refers to the cost for which the amount has been already spent, and cannot be recovered. These are generally incurred and then not regarded for decision making as irrespective of decision being viable or not this cost cannot be avoided.

In the given instance, Damon Rutton Purchased the ticket of $70

This is the only cost which has already been incurred, else other costs of parking and food will only be incurred if he visits the game of Sarasota Shippers.

When he spend some time with his wife sunk cost will be = $70

8 0
3 years ago
A _____ primarily details the goal-directed actions managers take in their quest for competitive advantage when competing in a s
Lilit [14]

A business level strategy primarily details the goal-directed actions managers take in their quest for competitive advantage when competing in a single product market.

5 0
4 years ago
Chen is listing questions to help him evaluate his career choice of French language translator. Which question would best help h
Allushta [10]

Answer:

This question is incomplete, it misses the options. The optiones are the following:

A. Which countries in the world have French as their first language? B. How much will it cost to train for this career choice? C. Which language other than French is beneficial to learn? D. Is translation a career that many people respect?

And the correct answer is the option B: how much will it cost to train for this career choice?

Explanation:

To begin with, the fact that the second question is the one that will best help him in order to think critically about his career choice is that because he needs to now how much will he need in order to learn that career and if the costs will be worth it in the case of choosing it and for that he will need to compare the costs with the approximates benefits that he will have in the future. That is why, Chen needs to questions himself if the costs will be worth it.

7 0
3 years ago
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