In a recent study about how to promote energy conservation, Nolan and colleagues (2008) found that simplytelling people that the
ir neighbors conserve energy was a more effective means of reducing energy consumptionthan telling them other reasons why they should conserve. Why did this message work the best?a. Participants experienced cognitive dissonance.b. Participants engaged in counterfactual thinking.c. Participants were affected by informational social influence.d. Participants were persuaded by fear-appeals.
Answer:c.Participants were affected by informational social influence.
Explanation:
Informational Social influence occurs when an individual have their behaviour impacted to change by what is implied by others because they believe this is true then they conform to that idea.
A person who hears this information will want to be correct themselves hence the conformation to what they believe to be right.
Conserving energy will result to a reduced energy consumption, a person is very likely to believe this to be true and they would also want to be correct by changing their behaviour to conform to this and it also make sense that they may benefit from it.
