Question

Macy's department stores carry a wide range of product lines, including clothing, jewelry, kitchenware, and home furnishings. Macy's typically charges a relatively high markup, but also holds frequent sales, in particular offering discounts to customers who use a Macy's credit card. These are examples of Macy's adjusting the __________ element of the 4 Cs of the marketing mix.
A. customer value
B. cost
C. convenience
D. channel

Answer 1

Answer:

Correct option is (A)

Explanation:

4 Cs of marketing mix are customer value, cost, convenience and communication. Just like 4 P's of marketing, they focus on customer needs and wants and their perception about products

Macy's is adjusting the customer value element here. Macy's charge high markup on product cost which could be a reason for a customer to consider other alternatives. Macy's however, adjust this by offering  discounts to customers who hold Macy's credit card., thereby valuing its customers.