Question

Management at Growing Green, a company that markets organic and environmentally friendly gardening and landscaping supplies and equipment, are evaluating the benefits and disadvantages of indirect exporting, direct exporting, and licensing. In which stage of the international marketing process is Growing Green?A) deciding whether to go globalB) deciding which global markets are most attractiveC) deciding which market-entry strategy is bestD) deciding on the marketing mix strategies for foreign marketsE) deciding on the global marketing organization

Answer 1

Answer:

C) deciding which market-entry strategy is best

Explanation:

• Global marketing is a marketing principle to satisfy the varied needs and the wants of different people living across the national borders and to undertake the marketing activity is more than one nation.

• Deciding in the market entry strategy is a must to focus on the target markets and creation and management and establishment of the contracts in a foreign nation.

• The company that makes organic and landscape supplies should first decide which technique to apply as in order to get maximum benefits such as the economies of scale, lower market costs, ability to leverage ideas, benefits of e-marketing and helps to establish relationships with the political arenas.