Answer:
c. marketing campaign roi
Explanation:
KPI stands for Key Performance Indicator, which means the way you are going to measure success or failure of something. ROI means return on investment. Since Todd is measuring how much ticket sales increase <em>compared to</em> how much he spends on ads, the KPI for this campaign is the return on investment.
Answer:
Debit Accounts Receivable, credit Allowance for Doubtful Accounts.
Explanation:
To record the collection of accounts receivable previously written off when using the allowance method, the first step is to debit Accounts Receivable, and then credit Allowance for Doubtful Accounts. This purpose of this to reverse the already written off amount.
The next step after that is to complete the entries by debiting Cash, and crediting the Accounts Receivable to record the cash collection in respect of previously written off accounts receivable.
Answer:
$16.4
Explanation:
Given: Preferred stock= 1400 shares of $100
Total share outstanding= 29000
Total shareholder´s equity= $615600.
Now, calculating the book value per shares.
Formula; Book value per shares= 
Preferred stock= 
∴ Preferred stock= $140000.
Book value per shares= 
∴ Book value per share= $16.4
Answer:
Controlling function
Explanation:
Management is an authority that is hiring in the company or business for gaining profit and provide stability to the business. In business, management authorities have the power to control and decide the necessary step that provides gain to the business.
In the case of American Airlines, management has all Controlling functions that help them to get back business on track.