<u>The combined use of promotional mix elements is an example of Synergy that states that the whole is greater than the sum of its parts.
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Further Explanation:
Promotional Mix: It is a marketing plan that is aimed at gaining the attention of the target market to enhance sales. The promotional mix includes the following elements:
• Advertising: It is a form of communication that uses sponsored, non-personal messages to sell or promote a service, product, or idea. The media that is used in advertising is magazines, radio, newspapers, outdoor advertising, television, blogs, websites, social media, or text message.
• Direct marketing: It is marketing communicating where a company communicates directly to a selected customer.
• Personal Selling: It consists of the use of salesperson to sell their product to the consumer personally.
• Sales Promotion: The communication channels that are used to increase the demand in the market. Examples include rebates, freebies, coupons, loss leaders, prized, and premiums.
Nike makes use of both Advertising and sales promotion to promote its product. The use of both the commercial advertisement and Nike product used by the player will create an image in the minds of the people, which leads to an increase in sales. It was a result of the synergy created by different elements of the promotion mix.
<u>Therefore, the synergy is the concept that states the whole is greater than the sum of its parts.
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Learn more:
1. Market intermediary
brainly.com/question/9727245
2. Promotion mix
brainly.com/question/6193363
3. The sales budget
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Answer details:
Grade: High School
Subject: Marketing
Chapter: Promotional Mix
Keywords: When, Tiger woods, won, the, 2000 us open, Nike golf balls, Nike clothing, promotional mix, Synergy, he used, Nike also ran commercials, during the promotional mix elements, states that the whole than the sum of its parts, which concept.
